Full-Time

Franchise Business Consultant

Orangetheory Fitness

Purpose Brands

Purpose Brands

10,001+ employees

Operates global fitness and wellness brands

Compensation Overview

$75k - $85k/yr

+ 4% 401(k) match

Salt Lake City, UT, USA + 2 more

More locations: Seattle, WA, USA | Denver, CO, USA

Remote

Remote within the assigned region, with up to 65% travel to franchise studios.

Bachelor's, Associate's

Category
Business & Strategy (1)
Required Skills
Microsoft Office
Financial analysis
Word/Pages/Docs
Excel/Numbers/Sheets
Microsoft Outlook
PowerPoint/Keynote/Slides

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Requirements
  • At least 3 years of multi-unit leadership, franchise business consulting, or small business ownership experience.
  • Proven leadership experience in fitness environments.
  • Proficiency in Microsoft Office Suite, particularly Word, Excel, PowerPoint, and Outlook.
  • Strong analytical and business acumen.
  • Associate’s degree or equivalent work experience in a business support role.
  • Ability to communicate verbally and in writing with various stakeholders.
Responsibilities
  • Own business performance across assigned franchisees, including revenue, profitability, intro acquisition, and retention.
  • Lead annual and quarterly business planning with franchisees.
  • Conduct profit-and-loss and key performance indicator reviews to identify risks and opportunities.
  • Coach franchisees on four-wall economics, labor optimization, utilization, and pricing strategies.
  • Collaborate with Learning & Development teams to develop training programs addressing franchisee performance gaps, opportunities, and operational needs.
  • Act as the liaison between franchisees and Corporate to ensure effective communication flow.
  • Guide studios through enterprise initiatives, pilots, promotions, and system-wide rollouts.
  • Review studio compliance, network certification, and brand experience requirements.
  • Drive adoption, accountability, and measurable outcomes.
Desired Qualifications
  • One to three years of Orangetheory Fitness studio or other boutique fitness experience.
  • Bachelor’s degree in Business, Operations, Finance, or a related discipline.

Purpose Brands, LLC manages and supports a global portfolio of fitness, nutrition and wellness franchises. It owns and operates brands like Anytime Fitness, Orangetheory Fitness, Waxing the City, The Bar Method, Healthy Contributions and Provision Security, serving more than 7,000 communities and millions of people across 46 countries with a combined 6 million members. The company uses a franchise operating model and a suite of services to help its brands and franchise owners grow and provide strong member experiences, generating about USD 3.7 billion in revenue. Its goal is to help franchise owners expand and consistently deliver quality fitness, health and wellness experiences while promoting personal wellness and trust in their brands.

Company Size

10,001+

Company Stage

N/A

Total Funding

N/A

Headquarters

Woodbury, Minnesota

Founded

N/A

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Simplify Jobs

Simplify's Take

What believers are saying

  • Orangetheory entered Italy on June 4, 2026 with four Rome studios.
  • Purpose Brands won multiple Newsweek #1 rankings on April 15, 2026 for Anytime Fitness and Orangetheory.
  • Rhone Fitness gained Kuwait rights on February 10, 2026, extending GCC momentum into 2026.

What critics are saying

  • Anytime Fitness faces a January 2026 TCPA class action over prerecorded telemarketing calls.
  • Purpose Brands settled a 2024 cybersecurity class action, keeping breach litigation and trust damage alive.
  • Franchise economics collapse if operators like Icon Palestre or Rhone Fitness miss opening schedules.

What makes Purpose Brands unique

  • Purpose Brands spans Anytime Fitness, Orangetheory, and seven wellness brands across 46 countries.
  • Orangetheory's smaller Rome studio format cuts real-estate friction and franchisee upfront capital.
  • Technogym supply and local franchise partners strengthen market entry execution outside the United States.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Unlimited Paid Time Off

Paid Holidays

Flexible Work Hours

Remote Work Options

401(k) Company Match

Mental Health Support

Wellness Program

Employee Discounts

Hybrid Work Options

Professional Development Budget

Company News

PR Newswire
Jun 4th, 2026
Orangetheory Fitness enters Italian market with smaller studio format and Technogym partnership

Orangetheory Fitness is entering Italy for the first time, with Icon Palestre securing franchise rights to open four studios in the greater Rome metro area over the next four years. The expansion is part of Purpose Brands' international growth strategy following recent launches in Japan and the Gulf Cooperation Council. The Rome locations will feature a new smaller studio format with streamlined equipment, enabling growth in areas with limited real estate whilst reducing upfront capital costs for franchisees. Italian fitness manufacturer Technogym will supply a portion of the strength equipment. Purpose Brands, which owns Orangetheory and Anytime Fitness among other wellness brands, generates $3.9 billion in revenue and operates across 46 countries with six million members.

Associated Press
Apr 15th, 2026
Purpose Brands' Anytime Fitness and Orangetheory earn top Newsweek rankings

Purpose Brands announced that two of its fitness franchises earned top rankings in Newsweek's 2026 Readers' Choice Awards. Anytime Fitness was named best gym, whilst Orangetheory Fitness received recognition as best boutique fitness brand. The awards, voted on by consumers and industry experts, reflect member satisfaction and brand performance across Purpose Brands' portfolio. Chief executive Tom Leverton credited the recognition to trust from members, franchisees and team members. Purpose Brands operates nearly 6,000 locations across 46 countries and territories, serving six million members. The company's portfolio includes Anytime Fitness, Orangetheory Fitness, Waxing the City, Basecamp Fitness, The Bar Method, Stronger U Nutrition, Healthy Contributions and Provision Security, generating $3.9 billion in trailing twelve-month revenue.

Yahoo Finance
Feb 26th, 2026
Orangetheory Fitness to expand to 100 studios in Japan over next decade

Orangetheory Fitness has announced plans to expand to over 100 studios in Japan over the next decade through a renewed partnership with ITS Co., Ltd. The regional master franchisor, Orangetheory Japan Co., Ltd., signed a 10-year renewal agreement to establish 86 new studios by 2034. The expansion builds on Orangetheory's decade-long presence in Japan, with initial openings planned for Tokyo and surrounding areas including Kanagawa, Chiba and Saitama, extending to Nagoya. Orangetheory Fitness is part of Purpose Brands' portfolio and currently operates over 1,300 studios across more than 20 countries globally. The partnership reflects strong confidence in the brand's growth potential in Japan's competitive fitness landscape, where studio fitness has gained popularity over the past decade.