Full-Time

Global Marketing Communications Manager

Posted on 11/21/2024

ZOLL Medical Corporation

ZOLL Medical Corporation

1,001-5,000 employees

Biotechnology
Healthcare

Senior

Lowell, MA, USA

Hybrid position requiring in-office presence.

Category
General Marketing
PR & Communications
Growth & Marketing
Required Skills
Market Research
Requirements
  • BS, or the equivalent required
  • Multi-channel project management required
  • Minimum of 5 years marketing communications in a medtech-related field, agency experience a plus
  • Demonstrated experience with content marketing strategies, digital marketing programs, and lead nurturing
  • Exceptional written and communication skills
  • Video production experience, including scripting and production management
  • People management experience
  • Track record of delivered results in a matrixed organization or with cross-functional teams
  • Travel up to 20% annually
  • Some international travel may be required
Responsibilities
  • Plan and execute ZOLL’s EMS marketing communication strategy employing a mix of conventional and digital tactics globally aligned with overall business objectives
  • Manage project flow utilizing internal and external resources
  • Development of product, marketing, and education collateral
  • Drive lead generation activities and content marketing strategies to feed sales development efforts
  • Manage global marketing team (currently one direct report)
  • Update and maintain ZOLL's EMS web presence
  • Organize and conduct market research activities, focus groups, and the like
  • Build annual global EMS marketing communication plan & manage related budget
  • Manage and maintain all EMS social media channels
  • Manage third party vendor relations to include: publishers, podcasts, and events
ZOLL Medical Corporation

ZOLL Medical Corporation

View

Company Stage

Acquired

Total Funding

N/A

Headquarters

null, null

Founded

N/A

Simplify Jobs

Simplify's Take

What believers are saying

  • ZOLL's top ranking in insurance discovery solutions indicates strong market recognition and potential for growth in this sector.
  • The Vizient contract for Therox Therapy could lead to increased adoption and trust in ZOLL's cardiovascular solutions.
  • Achieving EU MDR certification positions ZOLL as a leader in compliance and safety, potentially expanding its market reach in Europe.

What critics are saying

  • The ongoing legal challenges related to data breaches could impact ZOLL's reputation and customer trust.
  • Dependence on regulatory approvals, such as the EU MDR, means any changes in regulations could affect product availability and market access.

What makes ZOLL Medical Corporation unique

  • ZOLL Medical Corporation's AR Boost Insurance Discovery tool is ranked #1 in its category, showcasing its leading position in insurance discovery solutions.
  • The company's innovative Therox Supersaturated Oxygen Therapy has received a prestigious contract from Vizient, highlighting its unique contribution to cardiovascular care.
  • ZOLL is among the first to receive EU MDR certification for its AEDs, demonstrating its commitment to high safety and quality standards in medical devices.

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