Vice President
Demand Generation
Posted on 2/9/2023

51-200 employees

R&D data cloud management
Company Overview
Tetra's mission is to combine deep domain knowledge, the industry's only purpose-built scientific Data Cloud, and the largest network of life sciences innovators, to harness the power of the worlds scientific data.
Remote in USA • Dorchester, Boston, MA, USA
Experience Level
Desired Skills
  • 10+ years of experience in B2B Demand Generation in a mid to large size enterprise software company
  • 5+ years of experience leading a global Demand Generation Team or Demand Center model
  • Expertise with account-based marketing and demand funnel KPIs. Experience using Intent Data throughout the funnel. Demonstrable expertise in ABM strategy and execution
  • Experience leading or working directly with an Inside Sales team is a strong plus
  • Expertise in understanding data, telling stories, and executing across channels to create a customer-focused experience
  • Proven track record of maximizing results and optimizing Demand Generation programs using modern marketing tools and channels
  • Fluency in and successful demonstration of optimizing demand generation metrics for ABM, Inbound lead development, pipeline orchestration, field marketing, and partner marketing
  • Passion for understanding key buyer personas and TetraScience Scientific Data Cloud to identify the optimal paths for communicating and engaging customers throughout the buyer's journey
  • Experience with various MarTech solutions as well as approaches to test and optimize
  • Experience in or leading a Marketing Operations team with competency for understanding and driving improvement in core MOps processes, functions, and tools
  • Leads with a hands on approach and accountability. Proactively collaborates with executives and stakeholders frequently and instills this mindset in their teams
  • Proven track record of building, developing, and elevating a high-performing team and creating strong business stakeholder relationships
  • Strong analytical and quantitative skills to track campaigns, scale success and maximize effectiveness
  • Strong ability to review and inspect data results, guide analysis where needed, and make data-driven decisions and strategy
  • TetraScience is searching for a dynamic, high energy and results driven Vice President, Demand Generation to join our marketing team. The successful candidate will be responsible for leading a targeted demand generation strategy to drive a high volume of highly qualified opportunities, resulting in revenue and logo growth. Reporting to the Chief Marketing Officer, this passionate demand generation expert will drive the strategy for customer targeting for all demand channels and will lead executing sales-aligned ABM programs, global Field Marketing efforts and other initiatives to deliver revenue growth targets. Responsibility also includes oversight of the Marketing Operations team, working to fortify the backbone of the TetraScience marketing organization and enable data-driven decision making, continuous process improvement, and excellence in execution. This leader will also support alignment of the Inside Sales outbound motions
  • This role will require a passionate and seasoned marketer who excels in demand generation strategy and operational execution. Critical to success, will be deep collaboration with Sales, Sales Operations, Alliance & Partners, Product Management, Product Marketing, and Digital Marketing to drive measurable outcomes. This leader will play a key role in optimizing our existing demand generation engine to deliver scalable, revenue-driven initiatives and campaigns