Full-Time

Product Marketing Manager

Posted on 2/4/2025

Genworth Financial

Genworth Financial

Compensation Overview

$104.4k - $175kAnnually

+ Incentive Plan

Senior

Richmond, VA, USA + 1 more

More locations: New York, NY, USA

Hybrid position with a strong preference for candidates to be in Richmond, VA or New York, NY.

Category
Product Marketing
Product
Required Skills
Customer Service
PowerPoint/Keynote/Slides
Requirements
  • At least five years of experience in product marketing or similar marketing function
  • Must have experience marketing products in a direct-to-consumer model
  • Experience marketing products to end users in a B2B2C model required
  • Ecommerce or marketplace sales model experience a plus
  • Experience in aging care, financial services, insurance, or healthcare a plus
  • Excellent writing skills (samples required)
  • Demonstrated success as key player in GTM planning and execution
  • Experience with CRMs, marketing automation, and other sales enablement tools a plus
  • High level of organization and self-motivation
  • Excellent presentation design skills (PowerPoint)
  • Strong focus on customer service with a knack for creative thinking and problem solving
  • Bachelor's degree or relevant work experience
Responsibilities
  • Develop and execute go-to-market marketing plans for consumer audiences including goals, metrics for success, asset development, and integrated launch planning with cross functional partners
  • Act as marketing SME for B2B2C clients to ensure their consumer audiences engage with and utilize the CareScout solutions available to them; you’ll be able to suggest multi-channel marketing strategies and tactics that meet the specific needs of clients
  • Be a master storyteller and writer, with an ability to connect with consumers in an authentic and unique way that highlights the CareScout brand
  • Be able to verbalize and visualize complicated concepts to create external presentations and materials
  • Work closely with the content marketing and growth teams to translate strategies into effective external campaigns
  • Work hand-in-hand with product managers to gain a deep understanding of products in order to create customer journeys that exceed expectations
  • Act as a voice of the customer across the organization and lead research projects needed to gain these insights
  • Work closely with the Strategy team, using competitive intel to inform plans
  • Regularly set goals and measure KPIs, continuously monitoring and actioning metrics to adapt when there are successes or failures
  • Work closely with the growing team to get the job done – whatever it is – with a can-do and collaborative approach.
Desired Qualifications
  • Ecommerce or marketplace sales model experience a plus
  • Experience in aging care, financial services, insurance, or healthcare a plus
  • Experience with CRMs, marketing automation, and other sales enablement tools a plus

Company Size

N/A

Company Stage

IPO

Headquarters

Richmond, Virginia

Founded

2004

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for long-term care insurance boosts Genworth's market potential.
  • New investments indicate confidence in Genworth's growth prospects.
  • Leadership promotions may improve company performance and employee satisfaction.

What critics are saying

  • Rising premiums may deter potential customers from purchasing long-term care insurance.
  • Class action lawsuit could result in financial penalties and reputational damage.
  • Financial insecurity among older adults may decrease demand for Genworth's products.

What makes Genworth Financial unique

  • Genworth offers specialized long-term care insurance amid rising care costs.
  • The company focuses on financial products for financially insecure older adults.
  • Genworth's leadership changes aim to enhance internal capabilities and performance.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Paid Vacation

Paid Sick Leave

Paid Holidays

Disability Insurance

Life Insurance

Wellness Program

Mental Health Support

Gym Membership

Tuition Reimbursement

Student Loan Assistance

Company News

Yahoo Finance
Dec 30th, 2024
Could A Nursing Home Take Our $800K Or Paid-Off Home?

A nursing home worker helps a resident get out of bed. SmartAsset and Yahoo Finance LLC may earn commission or revenue through links in the content below. Nursing home stays and long-term care can cost well over $100,000 per year. To pay for it, families often have to liquidate their assets either to raise cash or to meet Medicaid’s spend-down requirements. If you want to protect your assets against this result, long-term care insurance could be your best option. But if this type of coverage isn’t available to you, you may need to look to Medicaid and consider shielding your assets from the program’s strict requirements. A financial advisor can help you plan for retirement, including your long-term care needs

HR Today
Dec 24th, 2024
Lindsey Fisher Promoted to Director of Talent Development at Genworth

Richmond, Virginia, United States, December 2024 - Lindsey Fisher has been promoted to Director of Talent Development at Genworth.

MarketBeat
Sep 27th, 2024
Intech Investment Management LLC Makes New $573,000 Investment in Genworth Financial, Inc. (NYSE:GNW)

Intech Investment Management LLC makes new $573,000 Investment in Genworth Financial, Inc. (NYSE:GNW).

Coverage
Aug 21st, 2024
Genworth Financial: Driving Growth Through Carescout

Genworth Financial <i class="fa fa-info-circle company-popover" data-content="h3Genworth Financial/h3. div. table

Plan Adviser
Aug 19th, 2024
Judge Grants Class Status in Genworth, BlackRock TDF Suit

Former employees of Genworth Financial Inc. were granted a slightly narrowed class action status in Trauernicht et al. v. Genworth Financial Inc. et al., a lawsuit alleging the firm's retirement plan committee breached its fiduciary duty under the Employee Retirement Income Security Act by defaulting participants into and leaving participants in BlackRock LifePath Index Funds, as opposed to shopping for and choosing different funds.

INACTIVE