Job Description:

Role Summary/Purpose:

The AVP, Belk Marketing Analytics will be critical member of the client team. This role will report directly to the VP, Belk Analytics Leader and will be responsible for influencing business strategies and engaging internal business teams across marketing, finance, credit and sales with data-driven insights.  He/she will also work closely with the client to deploy analytical insights and strategies around acquisition, EMOB, lifecycle, world spend and retention-based strategies.  The candidate should be analytically focused with proven experience of influencing strategy, segmentation, campaign execution, targeting and optimizing marketing investment.

Our Way of Working

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities:

• Partner with Marketing, Sales, and analytics members in India to develop integrated solutions to grow credit acquisition, incremental sales, and net income for a key retail client

• Provide strategic thought leadership and influence Synchrony business leaders and client teams to implement marketing strategies based upon customer, financial and data driven insights

• Develop business case presentations and action plans to drive marketing strategy; including targeting recommendations, test design, acquisition optimization, retention opportunities and cost/benefit analysis to review with client and Synchrony marketing teams

• Manage marketing analytics and strategy development for new product launches, customer acquisition, lifecycle, and retention initiatives.

• Leverage internal and external customer information to understand customer propensities and derive/refine customer strategy.

• Establish test and control strategies to measure bottom-line impact of targeting strategies by leveraging internal and advanced analytical tools such as segmentation, and statistical models

• Produce campaign analytics to track results of strategies deployed. Create “test” and “learn” culture through ongoing assessment of product and targeting strategies

• Act as a strategy and analytic consultant for large-scale initiatives, providing guidance and leadership for the design, analysis, and measurement phases of the project

• Develop analysis for world spend on Belk MasterCard and create strategies to increase activation, trip frequency and overall sales growth to develop top of wallet use.

• Perform other duties and/or special projects as assigned

Qualifications/Requirements:

• Bachelor’s degree OR in lieu of a degree, high school diploma/GED and 8+ years of experience in data analytics

• A minimum of 5+ years progressive work experience providing data insights to include:

  • 3+ years actively using and optimizing SAS or SQL to pull and summarize large datasets and perform ad-hoc analyses
  • Experience transforming raw data into actionable insights, including designing and leading presentations to business stakeholders

Desired Characteristics:

• Strong analytic and problem-solving skills and ability to manage multiple projects and priorities.

• Using data to provide analytical insight into customer behavior for a financial services or retail company highly preferred

• Experience using SAS preferred

• Progressive experience in marketing or customer analytics role at multi-product/multi-channel financial services organization

• Bachelor’s degree in Analytic or Financial discipline

• Graduate degree in Analytic or Financial discipline

• Python, R, Tableau and other statistical tool experience

• Experience influencing and directing people outside of their reporting structure

• Ability to provide wing-to-wing analytic support including pulling data, preparing analysis, interpreting data, making strategic recommendations, and presenting to client/product teams

• Experience measuring marketing campaigns and interpreting results

• Ability to clearly explain technical and analytical information (verbally, written & in presentation form) and summarize for key stakeholders

Grade/Level: 11

The salary range for this position is 110,000.00 - 185,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements:

• You must be 18 years or older

• You must have a high school diploma or equivalent

• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

• New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles.  Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles.  Employees, level 8 or greater, must have at least 18 months’ time in position before they can post.  All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required.  We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. 

Our Commitment:

When you join us, you’ll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard—but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we’re building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+, with more than 60% of our workforce engaged, you’ll find community to connect with an opportunity to go beyond your passions.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:

• Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

• If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627.   Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time

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