Full-Time

Growth Marketing Manager

Confirmed live in the last 24 hours

Kikoff

Kikoff

51-200 employees

Credit building services for individuals

Fintech
Financial Services

Compensation Overview

$90k - $150kAnnually

+ Equity

Mid

San Francisco, CA, USA

Headquartered in San Francisco with an office in Reno.

Category
Growth Marketing
Growth & Marketing
Required Skills
SQL
Data Analysis
Requirements
  • 3-5 years of a proven track record of driving towards growth goals under set CAC/ROAS or volume targets, timelines and budgets or a strong track record in an analytical academic discipline or structured and data-driven job.
  • Deep hands-on experience on digital paid channels such as Facebook, TikTok, SEM, or others.
  • Ability to define key marketing KPIs and break them down into their underlying drivers to understand and influence performance from first principles.
  • Exhibits strong bias to action. Moves fast and flexibly, juggling multiple projects with the trustworthiness to execute on schedule at high-velocity and attention-to-detail.
  • Strategic thinker able to breakdown and organize problems, assess opportunity areas, and develop big ideas and priorities to move the business forward.
  • Understanding of hypothesis driven A/B, multivariate and incrementality testing with the ability to analyze test result data to tease out learnings and insights to inform future testing.
  • Understanding of what makes effective and strong direct response creative with a framework to keep adjusting and learning based on experimentation.
  • Experience in a fintech business, or a D2C industry and SQL proficiency is a bonus.
Responsibilities
  • Grow the number of users who join our program while keeping constant or improving our CAC/ROAS.
  • Own campaigns hand-on-keyboard across multiple online and offline channels, strategize and develop creative with our in-house creative agency, hypothesize and prioritize tests through the funnel and autonomously drive growth for the business.
  • Define, drive and measure KPIs for each campaign.
  • Continually design and execute AB tests to make the most effective campaigns.
  • Work cross-functionally to bring campaigns to life: working with designers, copywriters, product team, data analysts, and more.

Kikoff helps individuals, particularly those with low or no credit, to build a positive payment history and improve their credit scores. Its user-friendly services include credit monitoring, easy disputing, rent reporting, and an optional Autopay feature, all without requiring credit checks. Kikoff stands out with over a million users and a top rating in the iOS App Store for credit building products. The company's goal is to empower clients to manage their credit effectively and access better financial opportunities.

Company Stage

Series B

Total Funding

$41.3M

Headquarters

San Francisco, California

Founded

2019

Growth & Insights
Headcount

6 month growth

13%

1 year growth

34%

2 year growth

121%
Simplify Jobs

Simplify's Take

What believers are saying

  • Kikoff's rapid user growth, with over a million users, indicates strong market demand and potential for further expansion.
  • The significant funding of $42.5 million provides a solid financial foundation for continued innovation and scaling of services.
  • Customer testimonials showing significant credit score improvements suggest high effectiveness and positive user outcomes.

What critics are saying

  • The competitive fintech landscape requires Kikoff to continuously innovate to maintain its market position.
  • Reliance on user fees for revenue could be a vulnerability if customers find alternative, cheaper solutions.

What makes Kikoff unique

  • Kikoff's no credit checks or hard pulls policy makes it uniquely accessible to individuals with low or no credit, unlike traditional financial institutions.
  • The company's focus on financial education and user-friendly tools, such as easy disputing and rent reporting, sets it apart from competitors who may not offer such comprehensive support.
  • Kikoff's #1 rating in the iOS App Store's 'Finance' chart category for credit building products highlights its strong market presence and user satisfaction.

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