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Full-Time

Head of Demand Generation

Posted on 7/11/2024

Tango

Tango

51-200 employees

Workflow training software for employee onboarding

Consulting
Enterprise Software

Compensation Overview

$170k - $220kAnnually

+ Equity

Senior, Expert

Remote in USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Webflow
Sales
Hubspot
Segment
Marketing
Requirements
  • Deep expertise in B2B demand-gen and lead-gen
  • Successful, relevant experience working in early-stage SaaS environments
  • Able to hit the ground running with a strong understanding of B2B sales cycles
  • Demonstrated excellence in orchestrating novel campaigns
  • Excellent written and verbal communication skills
  • Motivated self-starter who thrives in high-performance environments
  • Familiarity with HubSpot, Segment, Clay, Webflow
Responsibilities
  • Own the demand generation program within marketing
  • Work closely with Sales, Ops, and Finance
  • Balance strategic leadership and hands-on execution
  • Grow current channels and experiment with new programs
  • Initiate and run programs initially and scale the function over time

Tango develops workflow training software that helps companies train and onboard their employees more effectively. The software provides real-time answers and coaching, allowing new hires to become productive quickly and helping teams close performance gaps. It is designed for businesses of various sizes across multiple industries, including technology, finance, and healthcare, that want to streamline their training processes. Tango operates on a Software as a Service (SaaS) model, where clients subscribe to access the software, ensuring they receive continuous updates and features. This subscription model not only generates steady revenue for Tango but also allows clients to enhance their employee development efforts. The main goal of Tango is to improve team performance by reducing the time it takes for new employees to contribute effectively.

Company Stage

Series A

Total Funding

$30.2M

Headquarters

San Francisco, California

Founded

2020

Growth & Insights
Headcount

6 month growth

3%

1 year growth

13%

2 year growth

63%
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Simplify's Take

What believers are saying

  • Tango's recognition in the Chrome Web Store Favorites of 2022 and Fast Company's Next Big Things in Tech list underscores its rapid growth and industry impact.
  • The recent $14M Series A funding and the launch of Workspaces for Teams indicate strong financial backing and a commitment to enhancing collaborative features.
  • Hiring experienced professionals like Nick Wentz as Head of Marketing suggests a strategic focus on expanding market reach and driving growth.

What critics are saying

  • The competitive landscape for workflow training and onboarding solutions is crowded, requiring Tango to continuously innovate to maintain its edge.
  • Rapid growth and multiple new feature launches could strain resources and impact the quality of customer support.

What makes Tango unique

  • Tango's real-time coaching and workflow training software sets it apart by providing immediate answers and guidance, unlike traditional training methods.
  • The SaaS subscription model ensures continuous revenue and allows clients to always access the latest features and updates, differentiating Tango from one-time purchase software solutions.
  • Tango's automatic generation of how-to guides while users work, recognized by the Chrome Web Store, highlights its innovative approach to process documentation.
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