Full-Time

Senior Strategist

Posted on 7/23/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Global leader in marketing and communications

Data & Analytics
Consumer Goods

Senior, Expert

London, UK

Role is based out of the London office with occasional travel to Switzerland and other European countries.

Category
Strategy Development
Strategy Research
Business & Strategy
Required Skills
Marketing
Requirements
  • Be seen as a trusted strategic partner by your clients.
  • Get deep under the skin of the target audiences and uncover fresh consumer insights, bringing new perspectives.
  • Nurture and champion outstanding creative work. Working closely alongside the creatives and account team to deliver inspiring briefs.
  • Platform native. We need you to be very comfortable on the digital platforms where our consumers live; using them as much as an educational tool about our target audiences as we do a home for the content we create.
  • Ability to create persuasive and compelling narratives and presentations. Producing logical and evidence-based presentations.
  • Bring foresight and trends into upstream thinking. You will be comfortable working alongside R&D teams from P&G in concept development and future innovation.
  • Help navigate creative work through complex client processes. You will quickly become an expert in the various research tools employed by the client and how best to achieve success. Working with client stakeholders in a pragmatic and informed way.
  • Become a category and product expert. Keeping aware of trends and issues within the category and obsessing over the product details and functions. Understanding the key drivers of the category and how best to take advantage of them.
  • To bring external cultural inspiration. Bringing your interest in wider cultural issues and contemporary popular culture to inspire different viewpoints amongst clients and colleagues. As a regional role you need to be able to reach beyond your own culture.
  • Driving a culture of effectiveness. You will look for opportunities to write effectiveness papers and contribute to a culture of effectiveness.
  • Fully contribute as a member of the PG One strategy team. Sharing knowledge and supporting others as well as contributing thought pieces.
  • Proactive and reactive. Whilst we spend a lot of our time responding to client’s requests and challenges, we equally need a planner who can proactively bring new ways of thinking, learning, and communicating that drive brand building.
  • Relationship builder. Strategy development and oversight should not be transactional; nor should the Account Leader be the only point of contact for our clients. Being a strategist at PG ONE is operating as a brand consultant, which requires a nurturing of partnership and continuous building of trust.
  • Experience as a lead strategist in an advertising agency or marketing background.
  • Well versed and confident in social/digital first campaigns.
  • Experience of working with large FMCG clients and on multi-market campaigns.
  • Experience of working in multi-disciplinary teams.
  • Excellent client management skills.
  • Expertise across touch points.
  • A natural collaborator and problem solver.
  • Ability to bring energy/spark to a meeting and breath disproportionate interest into traditionally low interest categories.

Publicis Groupe specializes in marketing, communications, and digital transformation for a wide range of clients, including well-known brands like Toyota and McDonald's. The company provides services such as advertising, media planning and buying, digital marketing, and public relations. Its products work by combining data, technology, and creative strategies to create customized solutions that help clients grow and engage with their audiences. What sets Publicis Groupe apart from its competitors is its 'Power of One' approach, which integrates various agencies and services to offer cohesive and effective solutions. The company's goal is to drive client success through tailored marketing strategies that leverage the latest in data and technology.

Company Stage

IPO

Total Funding

$32M

Headquarters

Paris, France

Founded

1926

Simplify Jobs

Simplify's Take

What believers are saying

  • Acquisition of Profitero positions Publicis as a leader in commerce solutions.
  • Tremend acquisition expands software engineering capabilities for robust digital transformation.
  • Publicis Sapient AI Labs boosts AI capabilities for innovative marketing solutions.

What critics are saying

  • European advertising market downturn impacts Publicis's financial performance.
  • Multiple acquisitions may lead to integration challenges and cultural clashes.
  • Expansion into AI and digital transformation faces technological and implementation risks.

What makes Publicis Groupe unique

  • Publicis Groupe's 'Power of One' approach integrates diverse services for seamless client solutions.
  • Acquisitions like Profitero enhance Publicis's e-commerce and digital transformation capabilities.
  • Publicis Sapient's Salesforce expansion strengthens its global digital transformation services.

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