Your mission

• Develop and implement the brand’s voice strategy across all touch points, ensuring consistency and alignment with brand values and objectives
• Lead the social media strategy across platforms including Twitter, LinkedIn, TikTok, Instagram, etc., with a focus on driving engagement and brand awareness/growth
• Manage a team of community managers and studio managers, providing leadership, guidance, and support, with a focus on scaling efforts to meet growing demand
• Oversee the crafting of monthly content plans to support the brand’s voice strategy, leveraging insights from social listening and analytics, with a specific focus on crypto-related content
• Leverage knowledge and curiosity about the crypto space to integrate relevant content and engage with crypto communities across social media platforms
• Collaborate effectively with cross-functional teams to ensure alignment and integration of voice strategy across all brand initiatives, including product launches and marketing campaigns
• Work closely with key senior leadership profiles, understanding their challenges and proactively developing solutions to address them, fostering a culture of creativity and collaboration
• Design and implement processes for all content production streams, including video projects and podcasts, ensuring efficient workflows and high-quality output
• Stay updated on industry trends and best practices related to voice strategy, social media, and the crypto space, incorporating relevant insights into our approach
• Set OKRs (Objectives and Key Results) and track KPIs (Key Performance Indicators) meticulously, providing monthly reports to senior leadership.

What we’re looking for:

• 5+ years experience in developing and implementing voice strategies for brands, with a focus on social media platforms and a keen interest in the crypto space
• Strong understanding of the social media landscape and emerging trends, particularly within the crypto community
• Experience in content planning, social listening, and analytics, with the ability to derive actionable insights and adapt strategies accordingly
• Expertise in social listening and analytics tools (e.g., Sprout Social, Hootsuite, Brandwatch)
• Demonstrated leadership skills, with experience managing teams and driving results in a fast-paced environment, including scaling efforts to meet growing demand
• Curiosity and passion for the crypto space, with a willingness to learn and engage with crypto communities across social media platforms
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with stakeholders at all levels
• Proactive mindset with a "can-do" spirit, able to anticipate challenges and take initiative to address them
• Ability to work under pressure and navigate ambiguity with a calm and composed demeanor
• Proficiency in setting OKRs and tracking KPIs, with a strong attention to detail and analytical mindset.

What’s in it for you?

• Equity: Employees are the foundation of our success, and we award stock options so you can share in that success as we grow
• Flexibility: A hybrid work policy
• Social: Frequent social events, snacks and drinks
• Medical: Comprehensive health insurance policy offering extensive medical, dental and vision care coverage
• Well-being: Personal development, coaching & fitness with our dedicated partners
• High tech: Access to high performance office equipment and gadgets, including Apple products
• Discounts: Employee discount on all our products