Director of Growth Marketing

Role Description
Pomelo is now expanding into new women’s health verticals and seeking a Director of Growth Marketing to build and scale the marketing engine for our newest venture from the ground up. This is not a “tweak the playbook” role — you will be responsible for finding product–channel fit for a brand-new offering within a fast-moving, well-funded health tech company. Success will require deep marketing expertise, creativity, analytical rigor, and the ability to inspire trust in a sensitive category.

Your North StarLead the marketing strategy and execution for our new women’s health offering — from first tests to full-scale acquisition — with clear, measurable results.

What You’ll Do

• Develop and execute a multi-channel growth strategy across paid, fixed, and non-paid channels, including paid search, paid social, affiliates, referrals, SEO, and email lifecycle.
• Rapidly design, launch, and iterate on tests to identify product–channel fit with a limited early budget.
• Set up and own marketing analytics, attribution models, and core growth KPIs.
• Plan, forecast, and allocate marketing budgets to maximize efficiency while driving scale.
• Recruit and manage the resources required — full-time, freelancers, and agencies — to support growth objectives.
• Collaborate with Product, Clinical, and Operations teams to ensure marketing builds patient trust and aligns with service delivery.
• Drive revenue, CAC, and LTV outcomes that align with our new venture targets.

Who You Are

• Significant experience (typically 8+ years) in growth/performance marketing or lead generation, including 2+ years in management.
• Proven success building and scaling marketing for a DTC business with >$20M ARR; bonus if in health tech or another highly regulated industry.
• Broad channel expertise across paid search, social, affiliates, referrals, SEO, and email.
• Experience in a 0–1 growth environment — testing, iterating, and building channels from scratch.
• Analytical and metrics-obsessed — comfortable with CAC/LTV modeling, A/B testing, and marketing analytics platforms.
• A hands-on builder who thrives in ambiguity, moves quickly from idea to test, and balances brand building with short-term performance needs.

Bonus Points

• Experience in women’s health or another high-trust/regulated industry.
• Strong perspective on creative and brand for DTC health products.
• Comfort stepping into content creation when needed.

Why Join UsAt Pomelo Care, you’ll join a team of clinicians, engineers, and problem-solvers improving maternal and newborn health at scale. We value speed, data-driven decision-making, cross-disciplinary collaboration, and always putting the patient first.

You’ll also get:

• Competitive healthcare benefits
• Generous equity compensation
• Unlimited vacation
• Membership in the First Round Network — a curated founder and operator community

At Pomelo, we are committed to hiring the best team to improve outcomes for all mothers and babies, regardless of background. We need diverse perspectives to reflect the diversity of problems we face and the population we serve. We hire people from a variety of backgrounds, including, but not limited to, race, age, sexual orientation, gender identity and expression, national origin, religion, disability, and veteran status.

Our salary ranges are based on competitive pay for our company’s size and industry, and are one part of the total compensation package, which also includes equity, benefits, and other opportunities at Pomelo Care. In accordance with New York City, Colorado, California, and other applicable laws, Pomelo Care is required to provide a reasonable estimate of the compensation range for this role. Individual pay decisions are ultimately based on factors including qualifications, experience, skill set, geography, and internal equity. A reasonable estimate of the current salary range is $175,000–$190,000. We expect most candidates to fall in the middle of the range. We also believe your personal needs and preferences should be considered, so we allow some choice between equity and cash.