Full-Time
Product Marketing Specialist
Posted on 8/16/2025
Alto-Shaam
201-500 employees
Manufactures commercial ovens for foodservice efficiency
No salary listed
Menomonee Falls, WI, USA
In Person
 Product (1) |
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- Bachelor's degree in marketing, business or similar required.
- 1-3+ years of product marketing experience.
- Outstanding written and verbal communication skills.
- Outstanding project management and prioritization skills.
- Strong research and analytical skills.
- Understanding of market trends and product lifecycles.
- Firm grasp of ways to develop strategic product marketing campaigns.
- Strong storytelling ability to highlight the product’s value and connect with audience on an emotional level.
- High degree of empathy for others’ perspectives and circumstances.
- Sharp negotiation tactics.
- Assist in the development of the marketing strategy for each product line to drive profitable growth (demand generation, funnel acceleration, and share gain) from insights and align with product management priorities and roadmap.
- Participate in cross-functional, new product development (NPD) teams.
- Support go-to-market plans from concept through launch and beyond in collaboration in product management, NPD, and global sales teams.
- Help to capture customer, channel, competitor, and consumer insights and conduct market research to inform product development and marketing strategies.
- Leverage CRM data in decision-making.
- Actively participate in customer visits and Taste of Alto-Shaam events.
- Incorporate competitive analysis from engineering teardowns and product management input.
- Support branding, unique value proposition, product positioning, and messaging platform.
- Work with the shared marketing services team on product, system and segment campaign development.
- Define the optimum marketing mix (awareness, lead generation, nurturing) and activities (digital, website, SEO, PPC, e-mail, media, print, tradeshow, content marketing, etc.).
- Empower the sales team and channel with high-quality, customer-focused tools, product communications, assets, and training materials (presentations, sell sheets, competitor comparisons, videos, etc), working closely with the shared marketing services, product management, culinary, global sales, and sales enablement teams.
- Own the product information across channels (digital asset management system, catalogs, websites, e-commerce platforms, etc.).
- Work with digital marketing to ensure optimal user experience across digital channels.
- Own quoting platforms product content and updates.
- Partner with global sales and key customers on unit placements and case study opportunities.
- Support product training programs and product demo events.
- Assist in budget management.
Alto-Shaam designs and builds commercial kitchen ovens and related equipment used by restaurants and foodservice operations. Its Cook & Hold oven and its line of combination and multi-cook ovens allow cooks to prepare meals and then hold them at a safe, ready-to-serve temperature, improving efficiency and consistency. The products are designed to reduce waste, streamline workflows, and raise food quality for professionals around the world. The company differentiates itself by its long history (founded in 1955), being the original inventor of the Cook & Hold concept and a pioneer in the combination/multi-cook oven category, and by operating as a private, multi-generational business that emphasizes ongoing product improvement and customer service. Its goal is to support lasting foodservice success for its customers by delivering reliable equipment and ongoing innovation that improves operations and results.
Company Size
201-500
Company Stage
N/A
Total Funding
N/A
Headquarters
Menomonee Falls, Wisconsin
Founded
1955
Simplify's Take
What believers are saying
- Origin ovens won 2025 NRA KI Award, boosting market credibility and sales.
- Todd Schneider's CFO appointment drives financial efficiency for growth phase.
- Brian Hageman's RATIONAL experience accelerates South Central region sales.
What critics are saying
- RATIONAL dominates combi ovens, eroding Alto-Shaam's convection market share.
- Marcone partnership diverts Canadian service revenue to third-party repairs.
- Origin ovens underperform at scale, causing returns and reputation damage.
What makes Alto-Shaam unique
- Origin Multi-Cook ovens use Structured Air Technology for even full-load cooking without pan rotations.
- Halo Heat in Cook & Hold ovens ensures precise temperature control with six probes per chamber.
- Converge combi ovens enable simultaneous steaming, baking, and air frying without flavor transfer.
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Company News
New Alto-Shaam convection ovens come to market. Origin Multi-Cook is the latest model from the global foodservice equipment maker Global catering equipment manufacturer Alto-Shaam has launched its new Origin Multi-Cook Convection Ovens, designed to deliver even, consistent cooking results across a full load of food with minimal operator intervention. Engineered to address uneven cooking results at full capacity, which has been a persistent challenge in convection cooking, Origin features Alto-Shaam's patented Structured Air Technology to deliver high velocity, vertical airflow for targeted air distribution across the oven. The result is even, consistent cooking of every dish at full capacity without the need for pan rotations, helping operators improve throughput, reduce hands-on monitoring and keep service moving. The new oven also features multi-cook capabilities, enabling operators to cook different food items at once with multiple shelf timers removing the need for manual cook time management, allowing operators to load, set, and move on. Designed for straightforward operation, Origin features simple switches, intuitive time controls and a smooth rolling temperature dial to support fast training and consistent execution. Removable racks and machine washable internal components help simplify cleaning, while the oven's standard convection footprint supports easy placement in existing kitchen layouts. "Convection cooking shouldn't require constant intervention and monitoring in order to achieve consistent results," said Alto-Shaam's director of product management Michael Cayo. "With Origin, we are changing the rules of convection. No hot spots. No pan rotations. Just consistent results that free staff to focus on everything else."
Alto-Shaam appoints south-central sales manager. Brian Hageman, who spent time at RATIONAL, will be responsible for driving sales growth across the region. Alto-Shaam has appointed Brian Hageman as senior regional sales manager for the South Central region. In his new role, Hageman will be responsible for driving sales growth across the region. He'll work alongside dealer, distributor and consultant partners to deliver a seamless customer experience. Based in Texas, Hageman joins Alto-Shaam with more than 20 years of experience working across the foodservice, beverage and hospitality sectors, including more than eight years at RATIONAL. Also at Alto-Shaam, Todd Schneider recently joined as CFO, and Mark Dimmick has become regional sales manager for the Northeast region.
Alto-Shaam appoints CFO. Todd Schneider will report to Alto-Shaam CEO Steve Maahs as part of the senior leadership team. Alto-Shaam has appointed Todd Schneider as its CFO. He has more than 30 years of finance, operations and continuous improvement leadership experience. Most recently, Schneider served as CFO for advanced medical materials and chemical packaging specialist Pacur LLC. He also has experience working across the manufacturing sector, including more than a decade spent working at specialty printing manufacturer Serigraph. Schneider is Lean Six Sigma black belt certified. Schneider will report to Alto-Shaam CEO Steve Maahs. "We are pleased to welcome Todd to our Alto-Shaam family," Maahs says in the release. "He is a dynamic leader with extensive experience and expertise in financial leadership and continuous improvement, which will be valuable as we enter our next phase of growth." Also at Alto-Shaam, Mark Dimmick stepped into the role of regional sales manager for the Northeast region in October.
Further expanding its UK team, Alto-Shaam, a global leader and innovator in the foodservice equipment industry, has appointed James Olbort to the newly created role of Commercial Leader.
Simon joined Alto-Shaam in 2020 as Vice President of Sales for Europe, the Middle East and Africa (EMEA).