Full-Time

Media Relations Specialist

Posted on 1/8/2025

ICF

ICF

Advances coaching through accreditation and credentialing

Social Impact
Education

Compensation Overview

$80.7k - $137.3kAnnually

Mid

North Bethesda, MD, USA + 1 more

More locations: Reston, VA, USA

Hybrid telework arrangement; requires in-office presence.

US Top Secret Clearance Required

Category
Digital Journalism
Journalism
News Reporting
Required Skills
Journalism
Marketing

You match the following ICF's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • BS/BA in Marketing, PR, Journalism, or related field
  • Minimum of four (4) years of demonstrated experience in assisting in the research, planning, and strategic development of a comprehensive public relations, outreach and/or awareness campaign
  • Minimum of four (4) years of demonstrated experience in working with client and project team members
  • Must be able to obtain and maintain a public trust
  • Applicants may be asked to submit samples of their work, which could include communications plans, press releases, press coverage or original writing examples
  • Knowledge of public relations, and integrated media
  • Excellent communication skills, especially written
  • Strong research and organizational abilities, including interpreting large volumes of data, presenting to clients and adhering to deadlines
  • Self-starter, with ability to independently manage tasks and handle multiple priorities
Responsibilities
  • Provide recommendations to the client related to media coverage of public health, healthcare, energy, climate change and other projects and roll-outs
  • Produce national, regional, trade and targeted media lists
  • Develop communications materials in support of new or expanding programs and initiatives, including press releases and media advisories, fact sheets, toolkits, talking points and other communications products
  • Collaborate with colleagues to create external communications plans that align with and complement vertical plans in the marketing and branding space
  • Produce impactful monitoring and metrics analysis reports that are key to communications and public affairs programs
Desired Qualifications
  • PR agency, journalism, corporate or government agency experience

ICF is a global organization focused on advancing the coaching profession. It provides accreditation for coaching training programs, ensuring they meet high standards of quality, which generates revenue from fees paid by training providers. ICF also offers credentialing services for individual coaches, enhancing their legitimacy and earning potential, with coaches paying for these credentials. Additionally, ICF runs a membership program that creates a community of professional coaches, offering resources, networking, and professional development events for an annual fee. The organization engages in thought leadership to explore coaching's role in social progress and sustainability, positioning itself as a leader in the field. ICF's goal is to elevate the coaching profession and promote its benefits across various sectors, including corporate, educational, and non-profit organizations.

Company Stage

N/A

Total Funding

N/A

Headquarters

Lexington, Kentucky

Founded

1995

Simplify Jobs

Simplify's Take

What believers are saying

  • ICF's new competency models enhance mentor coaching and supervision standards.
  • ICF's partnership with Talent Transformation offers free online assessments to members.
  • ICF's DEIB initiatives align with increasing organizational focus on diversity and inclusion.

What critics are saying

  • AI-driven coaching platforms offer personalized experiences at lower costs, challenging traditional models.
  • Rapid growth in Asia and Africa may increase competition, requiring strategic adaptation.
  • New competency models may face resistance from coaches used to previous standards.

What makes ICF unique

  • ICF sets the gold standard for coach-specific training and accreditation globally.
  • ICF's membership program creates a global community of professional coaches.
  • ICF's thought leadership explores coaching's role in social progress and sustainability.

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Benefits

Flexible Work Hours

INACTIVE