Contract
Posted on 7/3/2025
Market intelligence and consumer research services
£25k/yr
Entry, Junior
London, UK
Hybrid
Blended (home/office) - WFH four days a week.
Mintel provides market intelligence by offering consumer and market research, industry expertise, and data insights to businesses. Its main products include Mintel Reports, which deliver detailed analysis of various consumer markets, and the Global New Products Database (GNPD), which tracks new product launches in the consumer packaged goods sector globally. Additionally, Mintel Trends analyzes social, economic, and cultural changes to forecast future consumer behavior. Unlike many competitors, Mintel operates on a subscription-based model, granting clients access to a vast database of reports and analyses tailored to various industries such as food and drink, beauty and personal care, and financial services. The goal of Mintel is to empower businesses to make informed decisions based on comprehensive market data and expert insights.
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
London, United Kingdom
Founded
1972
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Remote Work Options
Flexible Work Hours
Paid Vacation
Professional Development Budget
Company Social Events
Mintel, a leader in market research, has acquired Black Swan Data, a company specializing in social media trend analysis. This strategic partnership aims to revolutionize evidence-based forecasting and the future of market research. By combining Mintel's expertise with Black Swan's real-time social analytics, the collaboration promises enhanced trend predictions, accelerated innovation, and stronger decision-making for consumer brands.
Compass Group, the leading global food and facility management services provider, in partnership with Mintel, has unveiled key findings from The Power of Socialisation survey, revealing that food is becoming a central catalyst for social connection in today's workplaces.
60% of Gen Z and Millennials say social media influencers inspire them to make positive life changes.47% of Gen Z get their information about personal wellness products on social media.20% of US consumers turn to social media as a trusted source for health advice.CHICAGO, May 6, 2025 /PRNewswire/ -- New Mintel research reveals that four in ten (41%) US consumers agree that social media influencers inspire them to make positive life changes, a 24% increase from 2022 (33%). This rises to 60% among both Gen Z (adults ages 18-28) and Millennials (ages 29-45). Mintel data also shows that social media has growth potential to become a more trusted source of medical advice, with 20% of consumers saying they turn to platforms like Instagram and TikTok for credible health information. This highlights a significant opportunity for brands to focus on fostering relationships with health and wellness content creators on social media.The relationship between social media and health is more pronounced for Gen Z, with a third (34%) of them using social media as a trusted source for health advice. Furthermore, nearly half (47%) of Gen Z typically learns about personal wellness products on social media.Social media's positive impact on consumer decisions extends to various categories outside health and wellness. This is strongly reflected in the beauty category, with 52% of US adults and 77% of Gen Z specifically considering social media as a trusted source for beauty and personal care information
In exploring "What Mintel's 2025 Food & Drink Trends Mean for Dairy"*, it highlights how consumers' health priorities and supply chain disruptions are not only reshaping purchasing decisions but also driving the next wave of product innovation and strategic adaptation.
25% of US adults now use self-tanning products, up from 19% in 2022.1 in 3 Black Gen Z consumers use self-tanning products.12% of Black consumers now get professional spray tans, up from 5% in 2022.CHICAGO , Feb. 11, 2025 /PRNewswire/ -- According to new Mintel research, nearly a fourth (22%) of Black consumers use self-tanning products, a 175% increase from 2022 (8%), driven by younger consumers. Self-tanning products are especially popular amongst Black Gen Z (ages 18-28 in 2024) and Millennial (ages 29-45 in 2024) consumers, of which 31% and 28% use self-tanning products respectively. This illustrates a significant opportunity for brands to focus on these engaged demographics.Mintel data also shows that Black consumers are increasing engagement with various products and services within the suncare category. For example, 16% of Black consumers now use tanning oil and lotion, up from 6% in 2022. Additionally, 12% of Black consumers now get professional spray tans, up from 5% in 2022