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Full-Time

Senior Digital Marketing Manager

Confirmed live in the last 24 hours

SOCi

SOCi

501-1,000 employees

Centralized digital marketing for multi-location brands

Data & Analytics

Senior

Remote in USA

Category
Growth Marketing
SEO Marketing
Growth & Marketing
Required Skills
Google AdWords
Marketing
Data Analysis
Google Analytics
Requirements
  • 5+ years of experience in digital marketing with a proven track record of successful customer acquisition strategies, preferably in B2B SaaS.
  • Strong quantitative background, with experience using data and metrics to inform marketing strategy.
  • Strategic thinker with an ability to assess data, industry trends, competitor GTM strategy, and company objectives to develop thoughtful digital marketing strategies.
  • Passion and expertise in all things digital. Proven expertise in campaign planning, execution, and optimization across major advertising platforms (Google Ads, Meta Ads, LinkedIn Ads, etc.)
  • Solid knowledge of website analytics tools (e.g., Google Analytics) as well as CRM, MAP.
Responsibilities
  • Develop and execute comprehensive digital marketing strategies to create and capture demand through paid and organic digital channels.
  • Collaborate with cross-functional teams to align digital strategies with overall business objectives. Serve as the SME by establishing best practices and repeatable processes for launching digital campaigns.
  • Drive innovation and experimentation, including testing new channels, proposing process changes, and implementing automation, to optimize marketing performance.
  • Partner with SDR leadership to inspect and optimize lead follow-up processes and nurtures.
  • Manage relationships with external agencies and vendors, ensuring alignment with campaign objectives and budgets.
  • Monitor, analyze, and report on program performance metrics, providing actionable insights and performance forecasts.

SOCi, Inc. excels in providing a centralized marketing platform specifically designed for multi-location brands. This platform not only simplifies the management of digital marketing efforts but also enhances them through advanced features like review monitoring, localized ad creation, and scalable content publishing. The company's focus on tailored solutions for localized marketing and comprehensive digital strategy support makes it an ideal workplace for professionals looking to impact the marketing industry through technological advancement and strategic innovation.

Company Stage

Series D

Total Funding

$319.3M

Headquarters

San Diego, California

Founded

2012

Growth & Insights
Headcount

6 month growth

2%

1 year growth

3%

2 year growth

17%