Full-Time

Product Marketing Manager

Updated on 5/24/2024

CarGurus

CarGurus

1,001-5,000 employees

Online marketplace for buying and selling cars

Consumer Goods
Data & Analytics

Senior

Cambridge, MA, USA

Required Skills
Sales
Marketing
Requirements
  • Bachelor's degree
  • 6+ years of experience with 4+ in product marketing
  • Excellent written and verbal communication skills
  • Proven track record of developing and executing successful go-to-market strategies for B2B products
  • Excellent at developing cross-functional relationships and working in close partnership with product and sales
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously
Responsibilities
  • Partner with product and sales across the entire product lifecycle
  • Represent the voice of the customer and develop a deep understanding of our customers and products
  • Develop product positioning and messaging across our suite of dealer products
  • Work closely with the sales team to provide the tools and resources needed to effectively communicate the value of our dealer products to customers
  • Partner with the B2B Marketing team on drive demand gen and customer retention
  • Demonstrate a strong command of copywriting and creative judgment, ensuring that all marketing communications are clear, concise, and compelling.

CarGurus operates a specialized online marketplace for automobiles, enhancing the buying and selling experience with advanced data analytics and personalized financing options. The company's emphasis on deploying sophisticated marketplace tools and algorithms makes it a pioneer in streamlining automotive transactions. Employees at CarGurus enjoy a culture centered on technological proficiency and industry leadership, offering a dynamic and forward-thinking work environment.

Company Stage

Series A

Total Funding

$1.8M

Headquarters

Cambridge, Massachusetts

Founded

2006

Growth & Insights
Headcount

6 month growth

3%

1 year growth

5%

2 year growth

19%