Full-Time

Marketing Strategy Manager

Updated on 2/5/2025

Group 1 Automotive

Group 1 Automotive

Senior

Houston, TX, USA

Category
Strategy Development
Strategy Research
Business & Strategy
Required Skills
Market Research
Data Analysis
Excel/Numbers/Sheets

You match the following Group 1 Automotive's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • 5+ years of marketing strategy and marketing program management experience
  • Ability to build and present business cases for new programs
  • Experience in automotive, retail, or ecommerce
  • Experience with marketing automation technologies
  • Experience managing customer lifecycle and loyalty programs
  • Deep understanding of marketing performance metrics
  • Experience with market and customer research
  • Experience building executive presentations
  • Advanced knowledge of Excel
  • Strong communications skills
  • Strong analytical and problem-solving skills
  • Accepts responsibility for quality of work and continuous improvement
  • Ability to translate business questions into analysis projects
  • Ability to interact with both technical and non-technical personnel
  • Willingness to learn and test new tools and approaches to accelerate data analysis
Responsibilities
  • Identify customer acquisition and retention program opportunities
  • Build business cases for new marketing programs and present to key stakeholders
  • Design customer lifecycle strategies to increase customer loyalty and grow customer lifetime value
  • Identify resources and technologies required to support new programs and strategies
  • Define and manage direct marketing program roadmaps
  • Define and manage program releases and collaborate with internal stakeholders to implement releases
  • Define requirements for technology projects to support marketing programs
  • Identify, track, and resolve program issues
  • Provide status updates to key stakeholders relating marketing projects
  • Monitor customer behavior and media trends and opportunities
  • Identify customer lifecycle program best practices from other industries
  • Evaluate competitive environment and identify opportunities to differentiate Group 1
  • Define customer research opportunities to support program strategy development
  • Define KPIs to monitor program performance
  • Define and manage customer holdout strategies
  • Evaluate performance of customer lifecycle programs and identify improvement opportunities
  • Manage business reviews for programs and present to key stakeholders
Desired Qualifications
  • MBA preferred, or equivalent advanced degree or experience

Company Stage

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Founded

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