Ilir Sela started Slice with the belief that local pizzerias deserve all of the advantages of major franchises without compromising their independence. Starting with his family’s pizzerias, we now empower over tens of thousands of restaurants with the technology, services, and collective power that owners need to better serve their digitally minded customers and build lasting businesses. We’re growing and adding more talent to help fulfill this valuable mission. That’s where you come in.

The Challenge to Solve

Slice is seeking a Website Manager with deep expertise in Search Engine Optimization (SEO) and Conversion Rate Optimization (CRO). This role is integral to driving organic traffic, improving user engagement, and maximizing conversions across our digital properties. You’ll work cross-functionally with marketing, design, and development teams to ensure our website delivers on our mission and revenue goals.

The Role

Website Management:

• Oversee the day-to-day management of Slice’s website, ensuring it delivers seamless user experiences and aligns with brand standards.
• Partner with the development team to execute updates, optimize functionality, and ensure website reliability.

SEO Strategy & Execution: 

• Own and execute Slice’s SEO strategy to drive organic growth, leveraging keyword research, content optimization, and competitive analysis.
• Improve technical SEO, including site structure, crawlability, mobile usability, and site speed.
• Monitor and report on SEO performance using tools like Google Analytics, SEMrush, and Google Search Console.

CRO Optimization:

• Identify and implement strategies to improve website conversion rates through data-driven insights.
• Lead A/B testing initiatives to optimize landing pages, calls-to-action (CTAs), and user flows.
• Utilize tools like Hotjar and Optimizely to analyze user behavior and improve the site’s funnel performance.

Content Optimization: 

• Collaborate with the marketing team to ensure web content is SEO-friendly and conversion-focused.
• Maintain a content calendar to support ongoing campaigns and seasonal promotions.

Data-Driven Insights: 

• Regularly analyze website KPIs, including traffic, bounce rate, conversions, and user engagement.
• Provide actionable insights to key stakeholders to inform decision-making and strategy.

The Team 

This role will sit on the marketing team and will collaborate daily with creative, data analytics, and product teams. 

The Winning Recipe 

We’re looking for high-energy, persistent, and adaptable individuals who succeed in fast-paced working environments. 

Experience:

• 3-5+ years in website management, with a strong focus on SEO and CRO.
• Proven track record of driving organic growth and improving online conversion rates.

Technical Skills:

• Proficiency in Google Analytics, Google Search Console, SEMrush, Ahrefs, and other SEO tools.
• Experience with A/B testing platforms like Optimizely, VWO, or similar tools.
• Familiarity with CMS platforms (e.g., WordPress, Shopify) and basic knowledge of HTML/CSS.

Soft Skills:

• Strong analytical mindset with the ability to translate data into strategy.
• Exceptional project management and communication skills.
• Self-starter with the ability to manage multiple priorities in a fast-paced environment.

The Extras

Working at Slice comes with a comprehensive set of benefits, but here are some of the unexpected highlights:

• Flexible PTO
• Market leading medical, vision and dental insurance
• 401K matching up to 4%
• Personal development & wellness reimbursement/stipend
• Weekly pizza stipend (Yes, that’s a thing!)

Salary Range: $100K - 120K 

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

The Hiring Process

Here’s what we expect the hiring process for this role to be, should all go well with your candidacy. This entire process is expected to take 1-2 weeks to complete and you’d be expected to start on a specific date.

• Application
• 30 minute video call with recruiter
• 3 x 30 minute meetings with Director of B2B Marketing, Director of Consumer Growth and Director of Product Marketing 
• 45 min presentation 
• Offer!

Pizza brings people together. Slice is no different. We’re an Equal Opportunity Employer and embrace a diversity of backgrounds, cultures, and perspectives. We do not discriminate on the basis of race, color, gender, sexual orientation, gender identity or expression, religion, disability, national origin, protected veteran status, age, or any other status protected by applicable national, federal, state, or local law. We are also proud members of the Diversity Mark NI initiative as a Bronze Member. 

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