Senior Marketing Manager

Constellation HomeBuilder Systems
 

Markham, ON (Hybrid)

Company Overview:

Constellation HomeBuilder Systems is the leading software vendor exclusively focused on the homebuilding industry. Our comprehensive suite of homebuilding software solutions ranges from production and accounting, new home sales and marketing, home warranty and service and home builder website solutions. It is North America’s fastest growing and most successful provider of fully integrated information management solutions for homebuilders.

Our parent company is Constellation Software Inc., a well-capitalized, publicly traded Canadian software company that specializes in vertical market software. The CSI group of companies is a leading developer of technology solutions for vertical markets globally. We are a publicly traded company on the Toronto Stock Exchange (TSX:CSU).  We offer the benefit of working with an aggressive growth-oriented company while enjoying the support and opportunity of being part of a large organization.  

Position Summary:

Constellation HomeBuilder Systems is a dynamic and empowering environment comprised of motivated self-starters who enjoy the thrill of working at a fast pace. We are seeking an experienced marketing professional who be responsible for developing and executing marketing plans and programs for our enterprise business group. The ideal candidate will be a confident, creative, and organized individual with a track record of success in B2B software marketing.

Responsibilities:

• Develop, manage and execute marketing plans, programs and multi-channel campaigns that factor in business group priorities and marketing objectives. Track and analyze results to inform decision-making.
• Develop and refresh product positioning, messaging, and go-to-market strategies for our enterprise solutions product suite.
• Develop marketing collateral such as videos, email outreach, case studies, blog posts, long-form content, etc. that educates and engages the target audience and aligns with brand guidelines.
• Co-host and plan episodes for the Power to Build Show podcast, which features executives and thought leaders in the homebuilding industry.
• Plan, launch and host thought leadership and product webinars.
• Oversee corporate social media accounts and growth strategy.
• Represent marketing in relevant business group leadership meetings and sales meetings, providing marketing updates and capturing stakeholder updates for sharing with the broader marketing team.
• Manage two full-time team members:  Business Development Representative and Marketing Coordinator.

Competencies:

• Proven success in managing multiple projects and developing creative marketing programs and campaigns that attract, nurture, convert, and retain customers.
• Expertise in using marketing automation (Marketo), customer relationship management (Salesforce.com), and Google Analytics to manage campaign execution and reporting.
• Data-driven with an analytical mindset.
• Webinar and Account-based Marketing (ABM) experience preferred.
• Experience with digital advertising, SEM, and social media.

Qualifications and Requirements:

• Bachelor’s degree in marketing or a related field.
• 8+ years of B2B marketing experience, preferably for an enterprise software or B2B company.
• Excellent verbal and written communication skills; ability to liaise effectively with cross-functional teams and senior leaders.
• Must be able to work in a fast-paced environment.
• Marketo experience preferred. Certification is a plus.
• Homebuilding experience is a plus.