Director-Field Marketing CEMEA

Job Description

The Director - Regional Field Marketing for Visa Value-Added Services (VAS), Financial Services Audience will dual-report to the Vice President of Commercial Marketing for Acceptance Solutions and the Regional Head of B2B Marketing.
This role is responsible for driving field marketing activations for Visa’s Value-Added Services portfolio— focused on the seller side of payments – merchant acceptance and acquirer acceptance across payment processing, tokenization, and fraud and risk solutions for enterprise, regional, government, midsized organizations.

As a strategic regional partner to product and sales teams, you will lead all aspects of VAS Field Marketing, supporting new and existing solutions that enable our merchants, acquiring organizations and independent software vendors (ISVs) to grow, innovate, and manage risk.

Key Responsibilities

• Lead Regional VAS field marketing with a focus in demand generation for seller-side audiences:
  Oversee planning and execution of all field marketing activities for Visa Value-Added Services in the region, ensuring initiatives support business growth and priorities.

• Engage regional Leadership in GTM and sales in as a marketing partner:
  Collaborate closely with regional sales, product, and executive leaders across the VAS to align marketing programs with business goals, drive net new revenue opportunities, and cross-sell and upsell solutions.

• Adapt and execute Acceptance Solutions marketing plans in the region:
  Translate business unit, solutions and product priorities into actionable regional marketing plans using a globally defined model, leveraging content and best practices to drive awareness, demand generation, and partner engagement across strategic segments and priority solutions and product offerings.

• Event activation: Lead the planning and execution of key industry and Visa-hosted events, including pre-event positioning, onsite activation, and post-event follow-up to maximize client engagement and pipeline growth.

• Content localization and development: Drive localization and adaptation of marketing and sales content to meet unique regional and customer needs, and develop region-specific materials to support sales and partner conversations.

• Measure and optimize: Track, analyze, and report on the effectiveness of marketing programs, using insights to optimize campaigns and maximize ROI.

Key Internal Partners

• Regional B2B Marketing Lead

• Global and Regional, GTM Local Sales and Relationship Teams

• Global Acceptance Solutions and Risk and Identity Solution Teams

• Marketing and Communications Teams (Regional & Global)

• Analytics and Research Teams

• Finance

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Qualifications

Basic Qualifications

• Bachelor degree required. MBA or advanced degree preferred.

Preferred Qualifications

• 10+ years of progressively responsible experience in B2B marketing or communications, preferably within Financial Services, Payments, or Technology sectors.
• Deep experience in marketing strategy, go-to-market planning, demand generation, and launching new products and solutions.
• Proven ability to engage, influence, and partner with senior business leaders and cross-functional teams.
• Strong understanding of payment ecosystem audiences, including merchants, banks, acquiring processors, fintechs, and risk management stakeholders.
• Executive presence with outstanding written and verbal communication skills with ability to present and influence at all levels.
• Highly collaborative, energetic, and solutions-oriented. Adds value to team and organizational culture.
• Strong organizational, analytical, and problem-solving skills with a data-driven focus on measurable business outcomes.
• Culturally aware, with experience working across global and regional teams.