User Generated Content Analyst

With a career at The Home Depot, you can be yourself and also be part of something bigger.

Position Purpose:

The Analyst, User Generated Content serves as the primary program management lead for the campaigns within the User Generated Content team. You would be responsible for managing day-to-day campaign exceptions and ensuring program integrity across all campaign initiatives. You would monitor member and vendor performance, analyze campaign and appliance-level results, and track non-campaign member performance and churn. You would own post purchase campaign performance tracking across both online and in-store channels, and oversee monitoring of incentivized review programs. You would work cross-functionally with UGC leadership, vendors, and program members to keep performance on track and drive continuous improvement across the campaign ecosystem. 

Key Responsibilities:

• 30% Become the subject matter expert for assigned product category online. Learn and report on best practices, industry standards, and legal requirements associated with assigned projects.
• 10% Responsible for category product data projects and status reporting SKU collection and maintenance, product cross merchandising online, product presentation, etc.
• 15% Measure ongoing effectiveness of programs against metric targets. Develop and execute ongoing enhancement/optimization strategy based on measured performance and customer feedback.
• 10% Responsible for prioritizing projects, tasks to ensure deliverables and goals are met or exceeded.
• 10% Coordinate integrated teams from one or more external agencies or functional organizations supporting managed initiatives.
• 10% Troubleshoot and problem solve for ongoing operational needs as they arise - store sku alignment, online product availability, etc.
• 10% Ability to author clear, concise end user/training materials for processes.

Direct Manager/Direct Reports:

• Position reports to Manager, Digital Content
• Position has 0 Direct Reports

Travel Requirements:

• Typically requires overnight travel less than 10% of the time.

Physical Requirements:

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications:

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.
• No associates report to this role on a permanent basis, but requires the leadership of a work group: assign and review work, train and contribute to performance appraisal (but not hiring, firing or disciplinary action).

Preferred Qualifications:

• Data analysis and performance monitoring across multiple concurrent workstreams
• Experience with vendor management and performance evaluation
• Familiarity with campaign management across online and in-store channels
• Ability to handle and prioritize multiple tasks and campaigns simultaneously
• Outstanding written and verbal communication skills
• Effective interpersonal and problem-solving skills
• Strong decision-making and analytical skills
• Proficiency in Microsoft Excel and Access
• Ability to identify and manage exceptions/escalations independently
• Strong organizational and customer service skills
• Positive, self-directed, and team-oriented with a professional, can-do attitude
• Influential; skilled at negotiating win-win outcomes with vendors and internal partners
• Experience with campaign management, marketing campaigns, or contextual commerce a plus

Minimum Education:

• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Preferred Education:

• No additional education

Minimum Years of Work Experience:

• 2

Preferred Years of Work Experience:

• No additional years of experience

Minimum Leadership Experience:

• None

Preferred Leadership Experience:

• None

Certifications:

• None

Competencies:

• Action Oriented
• Collaborates
• Drives Engagement
• Customer Focus
• Drives Results
• Manages Conflict