Founding Marketing Lead

💡 Mission

The U.S. healthcare system is complex, error-prone, and financially draining. Medical bills and insurance coverage are confusing to navigate. Medbill uses AI and takes advantage of new regulations to appeal denials, fix billing errors, and help consumers understand their coverage. The result—less time, money, and stress wasted.

🩺 About Us

Founded by former Oscar Health leaders, we’re a seed-stage company with $17M in funding.
We’re lucky to be backed by the founders and investors at Hugging Face, Rocket Money, Oscar Health, TrueBill, CaseText, Forerunner Ventures, Red Sea Ventures, RRE Ventures, and more.
We are well-funded for the next few years.

🔎 About the Role

Medbill AI is looking for a Founding Marketing Lead to drive our brand strategy and accelerate our mission of empowering all Americans to take charge of their healthcare. This role will own end-to-end marketing initiatives and play a crucial part in shaping our company's future.
This a hybrid role based in our NYC offices, 3-4 days a week.

🚀 If You Join, You Will

• Launch the product to the public in Q3 2025. Set up everything—landing pages, PR campaigns, paid acquisition efforts, and whatever else it takes to establish Medbill AI as an industry leader.

• Own the marketing budget. Identify, test, and scale the most effective growth channels—whether paid, organic, referral, or something unconventional.

• Execute flawlessly. From concept to launch, every campaign meets Medbill’s high standards—no shortcuts.

• Develop and execute a comprehensive, data-driven, multi-channel marketing strategy that drives user acquisition, engagement, and retention.

• Be the voice of the product. Connect the dots between product, biz dev, and our audience—crafting clear, compelling messages that hit home.

• Collaborate closely with product, operations, and business development teams to align marketing initiatives with company-wide objectives.

• Measure success through clear KPIs. Think CAC, conversion rates, campaign ROI, and pipeline impact.

✅ What You Need to Have

• 5+ years of marketing experience, you’ve been in the trenches, ideally at a fast-growing startup

• Demonstrated success in developing and executing integrated marketing campaigns that drive measurable business results

• Strong analytical skills with the ability to derive actionable insights from complex data sets

• Excellent communication and storytelling abilities, with experience in both B2B and B2C contexts

• Strong proficiency in marketing automation tools, CRM systems, and analytics platforms

• Bachelor's degree in Marketing, Business, or related field; MBA is a plus

😍 What We'd Love to See

We're looking for a strategic thinker and hands-on executor with:

• A growth marketing background

• Ability to balance creative vision with data-driven decision-making

• Positive, can-do attitude. No task is too big or small—you bring energy and ownership to everything you do

📢 You don’t need to check every single box—if you bring the right skills and drive, we want to hear from you! 📩

At Medbill AI, we're not just improving healthcare billing – we're revolutionizing how people interact with the healthcare system. If you're ready to lead impactful marketing initiatives that drive real change in the industry, we want to hear from you.

🦸 Working with Us

Medbill AI is based in New York. Our team is split evenly between our Chelsea office & the US. We marry the best of in-office culture with the best of a remote-first company.

We’re a team of passionate individuals who show up every day to do the best work of their lives following these principles:

• Move with Urgency and Focus: Prioritize what matters and find the shortcuts.

• Own the Outcome: Take initiative and see it through until the end.

• Commit to Your Craft: Excellence is the standard, care about the details.

• Play to Win: If we win, Americans win, so we work hard and do what it takes for us to be #1.

• Feedback is Fuel: Intellectual honesty is at the core of everything we do.

• We’re One Team: Together, we can achieve things that none of us could on our own.