Job Description

The role of the Group Director, Integrated Media is to provide media leadership/oversight on 1 business inclusive of Media AOR relationships, but not limited to. You will provide strategic direction and demonstrates an in-depth knowledge of all aspects of their client’s business as well as the overall technology/competitive landscape. You will cultivate client and media relationships specifically at mid-senior levels. You will be a media consultant to the client and charged with all general management aspects of the team, including team collaboration, team harmony, big-picture and strategic thinking.

You will report to our VP, Client Solutions and Planning.

Client-Specific Details: This client requires an innovative thinker who has a deep understanding of Performance Marketing (Paid Search, Paid Social etc.), SEO and Brand Media via established awareness/branding channels Direct Partnerships (via publishers like Conde Nast, Hearst, etc.), Programmatic buying (Display, OLV/CTV, rich media, OOH etc.). Ability to partner and collaborate with and work with multiple teams (media, analytics, media tech, SEO, Merkle etc.) and keeping a pulse across all projects happening on business.

Key Responsibilities

Media Planning and Execution

• Direct the development of planning and strategy that align with our client’s goals
• Lead client team by coaching employees to deliver to those expectations at their individual levels (directly or indirectly through line managers)
• Interpret research and provide insight that translates brand marketing objectives into succinct media strategies
• Research and implement new techniques and technologies that are relevant for clients’ traditional and digital media strategies
• Oversee the analysis of performance / testing and dialogue with client and internal team
• Identify all up-sell opportunities with existing clients, including ability to sell agency offerings and think ahead to future year opportunities
• Provide and discuss industry information on media, markets and related dynamics
• Contribute client "case studies" to broader dentsu organization
• Contribute, participate, and present in agency new business efforts and presentations
• Create and set negotiation strategies for yearly client contracts and supplemental proposals and manage account profitability together with leadership

Client & Internal Relationships

• Manage expectations of senior clients and deliverables
• Identify and secure relationships with senior clients to deepen agency relationship
• Represent our customer’s point of view when reviewing work, use this perspective when providing feedback to team and presenting to client
• Represent Agency within industry (attending industry functions, joining local market committees)

Client Leadership

• Demonstrate a deep knowledge of client brands, brands equity, consumer definition and motivations
• View strategic goals in a broader business context
• Lead thought leadership to roadmap working with team and other internal stakeholders
• Actively keep current with industry trends, media business and tools – buying systems, research, resources and associations
• Manage assigned groups’ staffing needs (hiring, promotions, performance). Know when to coordinate with Leadership as necessary to drive consistency or clarity across entire Integrated Media organization
• Train, motivate and develop assigned staff and manage utilization where appropriate

Qualifications

• Minimum 12 years of media planning experience
• Inclusive of progressive client management experience
• Minimum 6 years experience working on a Paid Search account
• Minimum 4 years account leadership with a Retail-specific client
• Current knowledge of trends and innovations in media, retail and luxury
• Bachelor’s degree in marketing or related field
• Fluent in Communications Planning
• Hands-on knowledge for Paid Search / Shopping, Programmatic, Paid Social, mobile and media technology solutions
• Understanding of traditional media, inclusive of broadcast, OOH, etc., along with a working knowledge of performance media principles as it relates to the bigger picture
• Experience with multiple communication channels and their role in brand marketing
• Experience with client’s business environment and agency services business models