Content Lead
Posted on 1/12/2023
Experience Level
Desired Skills
Adobe Creative Suite
Data Analysis
  • 6+ years of experience in content management and copywriting
  • Out of this world verbal and written communication skills
  • Demonstrated experience in conceiving fresh and appealing ideas for new content that establish or support Sword's brand identity
  • Skilled in creating content that targets a specific audience and meets company objectives and quarterly team OKRs
  • Ability to communicate effectively across an organization, including other senior level team members
  • A perpetual sense of curiosity and ability to thrive in a start-up environment and quickly shift and adapt to an evolving environment
  • A critical eye for great design with an ability to clearly communicate and inspire your team and partners
  • Experience with Adobe Suite as a means to liaise with designers
  • Experience producing videos and working with outside agencies
  • Knowledge of SEO best practices to optimize articles and increase visibility
  • Hands-on experience with Content Management Systems (e.g. WordPress)
  • BS in Marketing, Communications, Journalism or relevant field
  • Produce the highest quality content promoting our products and services
  • Craft an accessible and easy-to-activate copy system / messaging framework that supports Sword across all functions and stages of the marketing funnel
  • Apply research and data to help build an effective, scalable content strategy and calendar across channels
  • Collaborate with designers, product managers and marketing managers to champion the Sword brand voice
  • Create compelling campaigns and stories across audiences
  • Serve as a brand steward and content liaison across different teams and touch-points within the organization
  • Lead video and photography productions
  • Develop video concepts to help our members succeed with programs, whether that be through mental health & mindfulness techniques, “How-to” video, motivational content, or short form Story-style content with actionable tactics to help you get the most from your Sword program
  • Identify new opportunities to test and iterate on our existing content formats
  • Work with the analytics and insights team to build dashboards to measure the success of content, and help prioritize which content types deserve further investment
SWORD Health

201-500 employees

Virtual musculoskeletal (MSK) care provider
Company Overview
SWORD Health wants to free 2 billion people from physical pain.
  • A stimulating, fast-paced environment with lots of room for creativity
  • A bright future at a promising high-tech startup company
  • Career development and growth, with a competitive salary
  • The opportunity to work with a talented team and to add real value to an innovative solution with the potential to change the future of healthcare
  • A stimulating environment with room for creativity - fast-paced, fun, and energetic startup
  • A flexible environment where you can control your hours (remotely) with unlimited vacation
  • Access to our health and well-being program (digital therapist sessions)
Company Core Values
  • Do it for the patients
  • Deliver more than expected, always
  • You only fail if you fail to learn
  • Success and failure belongs to everyone
  • Embrace change
  • Stay thrifty