Full-Time

Marketing and Product Insights Senior Manager

Posted on 1/11/2025

Verizon Communications

Verizon Communications

10,001+ employees

Telecommunications services including wireless and broadband

Enterprise Software
Consumer Goods

Compensation Overview

$115k - $232kAnnually

+ Incentive-based compensation

Senior

Boston, MA, USA + 7 more

More locations: Lone Tree, CO, USA | Morrisville, NC, USA | Berkeley Heights, NJ, USA | Alpharetta, GA, USA | Lake Mary, FL, USA | New York, NY, USA | Irving, TX, USA

Hybrid role with a minimum of eight assigned office days per month.

Category
Product Marketing
Product
Required Skills
Market Research

You match the following Verizon Communications's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • Bachelor's degree or four or more years of work experience.
  • Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
  • Experience in Market Research, Social Sciences, Statistics, or a related field.
  • Experience in designing research for and conducting quantitative market/survey research with hard-to-reach business decision-makers.
  • Experience translating business needs and objectives into the appropriate research design and actionable insights.
  • Experience translating complex concepts into actionable insights for non-technical stakeholders.
Responsibilities
  • Provide Actionable Insights: Conduct research and analysis to uncover valuable information and translate it into clear, actionable recommendations.
  • Be a Trusted Advisor: Build strong relationships with stakeholders, offering guidance and expertise on market trends, customer behavior, and competitive landscape.
  • Collaborate Cross-Functionally: Work closely with teams across the Consumer Group organization, such as marketing, product development, CX, and design, to align research with business goals.
  • Present Findings Effectively: Communicate research findings compellingly and persuasively, using data visualization and storytelling techniques.
  • Champion the Customer: Advocate for the customer's perspective, ensuring their needs and preferences are considered in decision-making.
  • Drive Strategic Planning: Contribute to developing marketing and product strategies, identifying opportunities for growth and innovation.
  • Strategic Thinking: Possess strong business acumen and the ability to translate data into actionable insights.
Desired Qualifications
  • An advanced degree in Market Research, Social Sciences (e.g., Psychology, Sociology, etc.) or Business (e.g., economics, MBA, etc.) or a certification in Market Research (UGA, etc.).
  • Managed agency vendor relationships, including scoping, budgeting, data quality, and timeliness.
  • Strong analytical and data interpretation skills.
  • Ability to work independently and as part of a team.
  • Experience in conducting research in the technology or telecoms category.
  • Experience at or working alongside a market research agency or related vendor.
  • Experience with marketing communications on linear TV, mobile, digital, and social media platforms.
  • Analyzed data from multiple sources and provided insights and recommendations tailored to different functions and levels.
Verizon Communications

Verizon Communications

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Verizon Communications provides telecommunications services, including wireless communications, broadband internet, and digital television, primarily in the United States. The company offers subscription-based plans for mobile phone services, home internet, and digital TV, allowing customers to select options that suit their needs. Verizon is recognized for its reliable network coverage and advanced technology, including the latest 5G capabilities that enhance internet speeds and connectivity. Unlike many competitors, Verizon emphasizes customer satisfaction through personalized programs like "myPlan," which tailors deals to individual preferences. The company's goal is to deliver essential communication services while continuously expanding its offerings and maintaining a strong market presence.

Company Stage

IPO

Total Funding

$11.9M

Headquarters

New York City, New York

Founded

1983

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for 5G services boosts Verizon's growth potential.
  • Remote work trends drive demand for Verizon's reliable broadband services.
  • AI integration with Nvidia enhances Verizon's customer service and network optimization.

What critics are saying

  • T-Mobile's aggressive 5G expansion threatens Verizon's market share.
  • Regulatory scrutiny over 5G deployment could delay Verizon's expansion plans.
  • Supply chain disruptions may hinder Verizon's device sales and service bundling.

What makes Verizon Communications unique

  • Verizon's extensive 5G network positions it as a leader in telecommunications.
  • Partnerships with Nvidia enhance Verizon's AI capabilities on 5G private networks.
  • Verizon Frontline offers advanced communication solutions for public safety and government agencies.

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Benefits

Hybrid Work Options

401(k) Company Match

Paid Vacation

Parental Leave

Adoption Assistance

Tuition Reimbursement

INACTIVE