Full-Time

Paid Search Supervisor

Sem

Confirmed live in the last 24 hours

Critical Mass

Critical Mass

1,001-5,000 employees

Digital experience design and marketing agency

Data & Analytics
Consulting
Consumer Software

Senior, Expert

Toronto, ON, Canada

Hybrid work options indicate a requirement for in-office presence.

Category
General Marketing
SEO Marketing
Growth & Marketing
Required Skills
Google AdWords
Search Ads 360
Data Analysis
Requirements
  • 6+ years of hands-on experience managing and optimizing paid search campaigns, including Google Ads, Bing Ads, and Search Ads 360.
  • Proven leadership experience, managing a team, providing guidance, performance coaching, and driving team success while overseeing key accounts.
  • Client-facing experience, leading strategy development, owning client accounts, and ensuring team delivers results while facilitating daily stand-ups and managing client expectations.
  • Managing workflows and collaborating across departments to drive team alignment and deliver on campaign objectives and client goals.
  • Coaching and mentoring both senior and junior team members, fostering professional growth and ensuring high performance.
  • Expertise in technical execution and reporting, with platform management experience across SA360, Google Ads, Microsoft Ads, and other SEM tools, and drive actionable insights.
  • Managing monthly and yearly campaign budgets, including forecasting, pacing, and collaborating with finance teams to manage financial reporting.
  • Leveraging performance data and analytics to make informed decisions, optimize campaigns, and provide actionable recommendations to improve ROI.
  • Strong ability to prioritize tasks effectively and remain flexible in a dynamic, fast-changing environment.
  • Leading conversion rate optimization efforts and A/B testing strategies to drive improved campaign performance.
  • Creating and presenting detailed reports and performance updates to clients, internal stakeholders, and senior leadership, with a strong focus on data visualization and actionable insights.
  • Proficiency in Excel and spreadsheet management, including advanced functions for data analysis and reporting.
  • Agency experience preferred, with a strong understanding of fast-paced environments and client deliverables.
  • Automotive industry experience preferred.
Responsibilities
  • Balancing team leadership with hands-on campaign execution, ensuring both team development and effective campaign performance.
  • Lead/oversee the ongoing development, implementation, and optimization of SEM strategy for a US brand with $1M+ budgets.
  • Work as part of a larger Media team, aligning your campaigns with your colleagues’ strategies to reduce costs & improve performance by sharing learnings.
  • Translate business goals to SEM platform activation strategies/tactics.
  • Own the hands-on execution and management of day-to-day performance for multiple campaigns, including budget pacing, campaign setup, account structure, targeting strategy, bid strategy, platforms, data usage, performance optimizations, testing strategy, troubleshooting, and downstream client funnel optimization.
  • Clearly communicate paid search best practices and strategies, both internally and externally.
  • Create and share search POVs and case studies across the agency.
  • Develop consistent account processes and procedures.
  • Craft compelling ad copy and guide CRO strategies to drive high-quality traffic and conversions.
  • Deliver actionable insights to clients through insightful, visually compelling reports (including analysis and strategic recommendations).
  • Identify market and consumer trends, telling a story with search data.
  • Run iterative testing strategies to drive incremental performance lifts.
  • Map out search tactics and strategies on a daily, weekly, monthly, quarterly, and annual basis.
  • Conduct regular SEM audits and competitive analyses to identify net-new opportunities and recommendations to clients.
  • Provide data-driven insights and recommendations to refine our strategy and improve campaign performance.
  • Stay on top of the latest trends in the SEM landscape, keeping clients educated and adapting our search strategies as needed in response.

Critical Mass is a digital experience design agency that creates engaging digital solutions for clients in various industries, including automotive, finance, healthcare, and retail. The agency focuses on delivering tailored digital strategies, user experience (UX) design, and technology solutions. Their services encompass website design and development, digital marketing campaigns, social media management, and data analytics. Critical Mass stands out from competitors by emphasizing a collaborative approach, working closely with clients to co-create solutions that resonate with their target audience. The company aims to simplify complex digital challenges and foster creativity through programs like the Critical Mass Artist In Residence (CM AIR) and Trailhead, which nurture emerging talent in the industry.

Company Stage

M&A

Total Funding

$238K

Headquarters

Calgary, Canada

Founded

1996

Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for digital transformation services post-pandemic boosts Critical Mass's offerings.
  • Expansion of e-commerce aligns with Critical Mass's responsive design solutions.
  • Rising interest in voice interfaces opens new service opportunities for Critical Mass.

What critics are saying

  • Increased competition from emerging Canadian digital agencies threatens market share.
  • Over-reliance on BlackSquare Inc. partnership poses revenue risk if dynamics change.
  • Artist-in-residence program may divert resources from core business activities.

What makes Critical Mass unique

  • Critical Mass excels in UX design and data analytics for personalized experiences.
  • The company offers a unique artist-in-residence program fostering creativity and innovation.
  • Strong collaborative approach with clients ensures tailored digital solutions.

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Benefits

Professional Development Spending Account that can be used for conferences, courses, subscriptions, books

Competitive pay and benefits

Match charitable donations up to $100USD

Flexible, reasonable work-from-home arrangements whenever possible