About Pocket Worlds:

At Pocket Worlds, we are building bleeding-edge technology that enables creators to develop the next generation of social experiences. Our flagship platform, Highrise, is where millions of people express themselves, engage in shared experiences, and create deep friendships. Over 40 million people have already joined the world of Highrise, and it’s growing faster every day. Through Highrise, we are connecting the world through shared community created experiences and realizing the positive potential of the internet.

About the Role:

We are seeking a Director of Growth Marketing to lead our efforts in scaling our user base and revenue. This role is integral to our team and is positioned with the potential to evolve into an executive-level position, possibly Chief Marketing Officer (CMO), as you demonstrate your impact and strategic vision.

As the Director of Growth Marketing, you will work closely with our executive team, including our CEO, to develop and execute strategies that drive both inorganic and organic growth. You will be at the forefront of growth marketing in gaming, a field that demands a blend of rigorous quantitative analysis and innovative creative thinking.

Responsibilities:

• Lead our user acquisition efforts across paid channels, developing and optimizing campaigns that scale efficiently, ensuring measurable and repeatable success.

• Identify and activate underutilized channels like Discord, YouTube, Instagram, and Twitter, developing strategies to turn these into effective growth drivers.

• Apply your deep understanding of performance marketing in gaming to create competitive advantages, comparable to hedge fund trading where small, data-driven advantages are crucial.

• Align growth marketing strategies with overall company goals, preparing and presenting reports on growth metrics and campaign effectiveness to the executive team.

• Drive innovation and growth through constant experiments, A/B testing across multiple platforms with a balanced approach between art and science.

Requirements:

• Proficiency in both quantitative analysis for metrics like LTV and creative skills for developing impactful ad campaigns.

• 3+ years of experience in Growth Marketing, Performance Marketing, User Acquisition, or other relevant fields related to Data and Data Science. 

• You are Data-savvy with deep knowledge of marketing technologies and performance metrics.

• Ideally hold an MBA from a Top-Tier program, with an undergrad degree from a prestigious university.

Bonuses:

• Experience in growth marketing within the gaming industry, with success in marketing lesser-known games being a significant advantage over well-known IPs.

• You have worked in fintech, gaming, or consumer social startups.

• You have experience with Data Driven Marketing Experience and/or have a background in competitive fields like banking, consulting, or hedge funds, where quantitative rigor and strategic insight are paramount.

• You’re highly energetic and feel comfortable leading and pushing your team to succeed.

• You have experience taking ownership of marketing channels with significant ($million+) spend.

• Creative problem solver, ready to tackle complex challenges.

Why work with us:

• Impact: Your work will directly affect millions of users around the world.

• Growth: Your growth isn’t capped by a career ladder. Show us you can deliver the impact, and we’ll respond with recognition and reward.

• Elite team: You’ll be a member of a small and elite team with a lot of freedom to go after opportunities you identify.

• Culture: High trust, high intensity, low process and bureaucracy. We pride ourselves in being a Silicon Valley startup with a laser focus on the mission, and we’ll happily remove all roadblocks in your path to success.

• Reward: This role offers a highly competitive salary and very generous equity. Our incentives will be directly aligned toward success.

• Office and team: Directly work with the cofounders in our office in Downtown Austin.

Benefits (US Only):

• Meaningful equity - we’re here to do amazing work, and we share in our wins together.

• Equipment allowance - choose what you need to work at your best.

• Healthcare, 401k / pension (US only)

• Unlimited PTO.

• Education/Training stipend - we’ve set aside a budget for every employee to continue to learn and grow their skills.

Pocket Worlds is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.