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Product Marketing Specialist
Posted on 8/2/2022
INACTIVE
Locations
Austin, TX, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Marketing
Research
Sales
Requirements
  • 2-3 years' experience in product marketing or similar discipline at a SaaS company, preferably in the sales or mar-tech space
  • Proven ability to work with product and go-to-market teams to bring new products and services to market
  • Exceptional written and verbal storytelling ability, including synthesizing insights and ideas into simple, succinct narratives
  • Strong ability to understand complex considerations and then frame in a simple manner to drive collective understanding, alignment, and decision-making
  • Experience using customer, competitive and market intelligence to inform product roadmap and GTM strategy
  • Ability to engage audiences through incredible storytelling
Responsibilities
  • Develop a deep understanding of the buying audience through research focusing on buyer needs and the purchasing decision process
  • Create audience-centric messaging, positioning, and value propositions for various product areas, highlighting unique strengths and clearly differentiates from competitors
  • Create engaging, audience-centric content and source materials
  • Contribute to product launches within the product area from ideation and planning to launch to post-launch growth
  • Research and create audience-centric messaging, positioning and value propositions for product areas that highlight unique strengths and clearly differentiates from competitors
  • Oversee product launches within product areas including creating market requirements, launch plan, collateral; and partnering cross-functionally to drive execution of marketing, enablement, and adoption/growth
  • Serve as market-facing subject matter expert (SME) for the product area and interface with sales enablement, industry analysts, customers, and prospects
  • Partner closely with sales enablement and content teams to develop sales materials, including pitch decks, datasheets, battlecard, etc
  • Conduct comprehensive user research and definition of buyer personas to properly package our products and inform internal stakeholders
Seismic

1,001-5,000 employees

Global sales enablement solution
Company Overview
Seismic helps marketing and sales teams fulfill their promise to drive revenue together.
Benefits
  • Generous paid parental leave - Paid time off for moms and dads to spend time bonding with their new bundle of joy.
  • End-of-year paid recharge week - Our global offices shut down, allowing us all to unwind while we gear up for the new year ahead.
  • High performance bonus incentives - Employees are rewarded on a semi-annual basis for their awesome contributions to Seismic.
  • Global company meet-ups - An annual meet-up in sunny San Diego for a week of bonding, learning, and fun.
Company Values
  • Entrepreneurship
  • Innovation
  • Creativity
  • Financial growth