Senior Associate Brand Manager
Go-To-Market
Posted on 3/1/2023
INACTIVE
Harry's

501-1,000 employees

Multi-brand consumer goods platform with social mission
Company Overview
Harry's Inc. is a pioneering Consumer Packaged Goods (CPG) company that is redefining the industry by offering customers an omnichannel experience across multiple brands, including Harry’s, Flamingo, Cat Person, and Lumē. The company stands out for its commitment to social responsibility, dedicating 1% of sales to support its social mission through partnerships with nonprofit organizations. With its unique business model, Harry's Inc. is building the largest multi-brand CPG platform in the U.S., making it an exciting place to work for those seeking to be at the forefront of industry change.
Consumer Goods

Company Stage

Series E

Total Funding

$705.4M

Founded

2013

Headquarters

New York, New York

Growth & Insights
Headcount

6 month growth

0%

1 year growth

4%

2 year growth

12%
Locations
New York, NY, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Marketing
Data Analysis
Requirements
  • Bachelor's degree
  • You have 1-3 years of experience, ideally with some experience in data analysis and project management
  • You're very organized and have the ability to ruthlessly prioritize, multi-task, and live in the details
  • You're endlessly curious and enjoy digging into data to develop the ability to think deeply about consumers and what motivates them. You're adept at storytelling with data, especially in slide formats
  • You're compassionate and collaborative, and draw energy from working with people of all different expertises
  • You're a self-starter with a bias for action who always takes the initiative to explore
  • You're confident enough to stand behind your opinions, but humble enough to disagree and commit when necessary
  • You believe that resonant and relevant brands can drive business growth, and you love when brands do good things in the world
Responsibilities
  • Develop a robust understanding of 1) our target consumer, their mindset, and their motivations, 2) the competitive landscape, and 3) our business across all the “P's:” product, positioning, pack, promotion, place, and price. You'll champion commercial solutions for the consumer across all “P's.”
  • Interrogate data to identify the opportunity and measure the success of commercial innovation and marketing initiatives
  • Execute key initiatives from our integrated marketing plan through exceptional project management with cross functional teams. Initiatives will range from activations to promotions to sampling
  • Source, analyze, negotiate, and implement marketing proposals from both external partners and internal cross-functional teams to drive expected results
  • Project manage development of go-to-market assets across paid, owned, and earned channels
  • Drive deck creation for major brand initiatives including but not limited to Annual Brand Planning, Long Range Innovation Planning, and internal innovation and portolio reviews
  • Analyze initiative performance using the suite of measurement tools at our disposal; assess findings on the short-term and long-term impact to inform direct future campaign planning
  • Ensure continuity across the marketing funnel by acting as an input for cross-functional teams and external partners, keeping what's best for our consumers in mind