Senior Associate Brand Manager
Go-To-Market
Posted on 3/1/2023
INACTIVE
Locations
New York, NY, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Data Analysis
Marketing
Requirements
  • Bachelor's degree
  • You have 1-3 years of experience, ideally with some experience in data analysis and project management
  • You're very organized and have the ability to ruthlessly prioritize, multi-task, and live in the details
  • You're endlessly curious and enjoy digging into data to develop the ability to think deeply about consumers and what motivates them. You're adept at storytelling with data, especially in slide formats
  • You're compassionate and collaborative, and draw energy from working with people of all different expertises
  • You're a self-starter with a bias for action who always takes the initiative to explore
  • You're confident enough to stand behind your opinions, but humble enough to disagree and commit when necessary
  • You believe that resonant and relevant brands can drive business growth, and you love when brands do good things in the world
Responsibilities
  • Develop a robust understanding of 1) our target consumer, their mindset, and their motivations, 2) the competitive landscape, and 3) our business across all the “P's:” product, positioning, pack, promotion, place, and price. You'll champion commercial solutions for the consumer across all “P's.”
  • Interrogate data to identify the opportunity and measure the success of commercial innovation and marketing initiatives
  • Execute key initiatives from our integrated marketing plan through exceptional project management with cross functional teams. Initiatives will range from activations to promotions to sampling
  • Source, analyze, negotiate, and implement marketing proposals from both external partners and internal cross-functional teams to drive expected results
  • Project manage development of go-to-market assets across paid, owned, and earned channels
  • Drive deck creation for major brand initiatives including but not limited to Annual Brand Planning, Long Range Innovation Planning, and internal innovation and portolio reviews
  • Analyze initiative performance using the suite of measurement tools at our disposal; assess findings on the short-term and long-term impact to inform direct future campaign planning
  • Ensure continuity across the marketing funnel by acting as an input for cross-functional teams and external partners, keeping what's best for our consumers in mind
Harry's

201-500 employees

Company Overview
Harry's allows users to buy razors, German engineered blades and shaving creams.
Benefits
  • Medical, dental, and vision coverage
  • Wellness reimbursement and incentives
  • 401(k) matching
  • Flexible spending accounts
  • Flexible PTO policy
  • Parental leave
Company Core Values
  • All In, All Together: Each of us is a humble, hardworking human who always gives more than what’s expected because we care so deeply.
  • Improve Always: We encourage questions, sharing expertise, and continuous learning to improve ourselves, our company, and our customers’ experiences.
  • Embrace the Mammoth: We tell it like it is without blame, and see every interaction as an opportunity to grow together.
  • Look Left To Find Right: We critically question conventional wisdom in search of the best path.