Audience Growth & Development Specialist
Tudum
Posted on 1/21/2023
INACTIVE
Netflix

10,001+ employees

Subscription streaming entertainment service
Company Overview
Netflix's mission is to entertain the world. The company operates a streaming platform for movies & TV shows and has over 222 million subscribers globally.
Consumer Software
Education

Company Stage

N/A

Total Funding

$120B

Founded

1997

Headquarters

Los Gatos, California

Growth & Insights
Headcount

6 month growth

0%

1 year growth

4%

2 year growth

1%
Locations
Los Angeles, CA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Branding/Brand Strategy
SEO
CategoriesNew
Content & Writing
Social Media
Requirements
  • Previous hands-on experience working with content-based newsletters from conception to send for a large, global media organization, newsroom and/or brand (developing, writing/editing and producing newsletters). Comfortable acting as the point person during the newsletter production process
  • Well-versed in newsletter business models, best practices and industry trends
  • Experience in content distribution channels including but not limited to SEO, partnerships and community platforms such as Reddit and LinkedIn
  • Experience as a journalist and/or audience specialist within a newsroom/editorial publication strongly preferred. Extra points if your focus was entertainment/lifestyle
  • Knowledge of the performance media space
  • Comfortable turning insights into opportunities
  • Experience working with product and technical teams to launch digital projects and initiatives
  • Excitement and never-ending curiosity surrounding the future of media and storytelling
  • High tolerance for change, and the capacity to accomplish enormous amounts of work in a fast-paced, ever-changing environment
  • Respect and enthusiasm for the Netflix brand, its IP and its culture
  • Confident communicator and comfortable answering stakeholder questions clearly, concisely and quickly
  • Highly collaborative - you're not afraid to lead or follow and believe in the power of “showing” your work
Responsibilities
  • Responsible for day-to-day execution of Tudum.com title distribution plans and management/send of Tudum.com editorial emails
  • Project manage audience development touch points and its associated components, from inception to successful completion
  • Work closely with Tudum Growth leadership to determine and meet growth KPIs and ensure that they align with overall brand strategy
  • Execute audience development testing strategy -- including funnel optimization and distribution channel mix
  • Support Tudum tentpole initiatives by executing best-in-class digital rollout strategy, from online partnerships to IRL events
  • Work across multiple teams within Tudum and the broader Netflix org to get assets, launch dates, and any other information and materials necessary to enact title distribution and email plans
  • Work cross-functionally with the Tudum editorial team to provide platform insights and recommendations that help tailor their content to identified high value audiences
  • Work with our insights team to provide tactic metrics and audience behavior insights specific to distribution platforms
  • Work with retainer agencies and contractors as applicable
  • Work with vendors and platform reps as applicable
Desired Qualifications
  • Entrepreneurial and highly curious. Experience working within a startup at a larger corporation is a plus