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Audience Growth & Development Specialist
Tudum
Confirmed live in the last 24 hours
Locations
Los Angeles, CA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Branding/Brand Strategy
SEO
Requirements
  • Previous hands-on experience working with content-based newsletters from conception to send for a large, global media organization, newsroom and/or brand (developing, writing/editing and producing newsletters). Comfortable acting as the point person during the newsletter production process
  • Well-versed in newsletter business models, best practices and industry trends
  • Experience in content distribution channels including but not limited to SEO, partnerships and community platforms such as Reddit and LinkedIn
  • Experience as a journalist and/or audience specialist within a newsroom/editorial publication strongly preferred. Extra points if your focus was entertainment/lifestyle
  • Knowledge of the performance media space
  • Comfortable turning insights into opportunities
  • Experience working with product and technical teams to launch digital projects and initiatives
  • Excitement and never-ending curiosity surrounding the future of media and storytelling
  • High tolerance for change, and the capacity to accomplish enormous amounts of work in a fast-paced, ever-changing environment
  • Respect and enthusiasm for the Netflix brand, its IP and its culture
  • Confident communicator and comfortable answering stakeholder questions clearly, concisely and quickly
  • Highly collaborative - you're not afraid to lead or follow and believe in the power of “showing” your work
Responsibilities
  • Responsible for day-to-day execution of Tudum.com title distribution plans and management/send of Tudum.com editorial emails
  • Project manage audience development touch points and its associated components, from inception to successful completion
  • Work closely with Tudum Growth leadership to determine and meet growth KPIs and ensure that they align with overall brand strategy
  • Execute audience development testing strategy -- including funnel optimization and distribution channel mix
  • Support Tudum tentpole initiatives by executing best-in-class digital rollout strategy, from online partnerships to IRL events
  • Work across multiple teams within Tudum and the broader Netflix org to get assets, launch dates, and any other information and materials necessary to enact title distribution and email plans
  • Work cross-functionally with the Tudum editorial team to provide platform insights and recommendations that help tailor their content to identified high value audiences
  • Work with our insights team to provide tactic metrics and audience behavior insights specific to distribution platforms
  • Work with retainer agencies and contractors as applicable
  • Work with vendors and platform reps as applicable
Desired Qualifications
  • Entrepreneurial and highly curious. Experience working within a startup at a larger corporation is a plus
Netflix

5,001-10,000 employees

Subscription streaming entertainment service
Company Overview
Netflix's mission is to entertain the world. The company operates a streaming platform for movies & TV shows and has over 222 million subscribers globally.
Benefits
  • Free lunches
  • Up to 12 months' maternity and paternity leave
  • Unlimited vacation days, within reason
  • Open working hours (at the California office)
  • Health, vision, and dental insurance
  • Employee stock purchase plan
  • Mobile phone discounts
Company Core Values
  • Inclusion
  • Innovation
  • Passion
  • Curiosity
  • Judgment
  • Communication
  • Courage
  • Selflessness
  • Integrity
  • Impact