Public Relations Senior Account Executive

B2B Tech/Cybersecurity/Enterprise

Posted on 8/5/2023

INACTIVE

51-200 employees

Strategic communications agency for disruptive industries

Company Overview

Highwire stands out as a modern communications agency that leverages its roots in journalism and Silicon Valley to deliver meaningful business results through strategic and informed communication programs. The company's commitment to inclusivity and diversity fosters a rich work environment where every employee is valued and encouraged to contribute. Highwire's expertise spans across technology, healthcare, financial services, and cybersecurity sectors, making it a versatile partner in crafting compelling brand stories.

Consulting

Company Stage

N/A

Total Funding

$1.2M

Founded

2008

Headquarters

San Francisco, California

Growth & Insights

Headcount

6 month growth

↑ 0%

1 year growth

↑ 6%

2 year growth

↑ 21%

Locations

San Francisco, CA, USA

Experience Level

Entry

Junior

Mid

Senior

Expert

Desired Skills

Marketing

Social Media

Communications

CategoriesNew

Sales & Account Management

Growth & Marketing

Social Media

Responsibilities

Media/Influencer Relations
Strong relationships with more than ten key media across business and industry
Ability to identify new media and opportunities for clients and share with teams and across the agency regularly
Regular and ongoing proactive pitches that generate coverage for the whole team
Coaching of junior staff to improve team relationships
Strong grasp and creative use of social media channels to engage and support efforts
Experience measuring the ROI of communications activities
Experience with social media influencer engagement, content campaigns, and media coverage amplification
Client Service/Management
Ability to manage projects from concept through execution
Track competitors and flag opportunities and news events for commentary or discussion
Own and direct client PR calls
Provide counsel on media opportunities and coverage even under difficult circumstances
Develop quarterly campaigns and PR plans including creative campaigns, trendscapes and thought leadership topics
Own key elements of the PR program (analysts, speaking, content, etc.)
Be a solid go to resource for client contact
Develop budget and team priority allocations
Participate in media training sessions with clients including developing key messages and all follow up from session
Writing Proficiencies
Ability to generate a plan for a campaign or an entire PR program
Ability to generate and edit award submissions, press releases, fact sheets, backgrounders, biographies, tour reports, briefing books, contributed articles, speaking opportunity abstracts, pitches, Q&As, company memorandum and general team correspondence; also responsible for their production and assembly
Professional, articulate and timely client communication
Development of consistent, creative, successful pitches
Agency Operations
Participation in new business process including research and presenting at pitch
Identify, attend and encourage others to attend networking events
Maintain a respectful, enthusiastic, and professional attitude towards coworkers, clients, and outside colleagues and lead team by example
Support teams and manage up and down
Responsible use of flexible work policies
Uses Highwire social channels; writes for Highwire blog
Mentor junior staff to elevate development
Self Development
Proactively set up quarterly goals with manager; track against goals and demonstrate growth
Effectively prioritize responsibilities based on impact, timelines, workflow and client goals
Drive projects forward independently, eliminating the need for managers to consistent check in re: follow through/ task completion
Identify areas for self-improvement and bring suggestions and solutions to management
Consistently hit deadlines or give enough notice if you won't
Attends regular networking events

About us: Highwire sets the standard for high-impact communications and marketing for global technology and healthcare companies, connecting reputation to revenue. As the top-ranked independent tech and healthcare PR firm, we represent some of the biggest brands in cloud, enterprise, security, fintech, healthcare, and consumer. We are nimble, creative and committed to growth and inclusivity for all our team members.

At Highwire, we believe that storytelling fuels transformation. And the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment, where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy.

We ensure every Highwire Walker has unique support to climb to success. Our commitment to diversity, inclusion and belonging is permanent and foundational to our business and culture. We aspire to change our industry and build a better future for all.

Our people-first culture is driven by four core values:

Inclusion Always

Growth Mindset

Team Empowerment

Fierce Distinction

We’re looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award winning culture and contribute to an exciting and growing business where you can make a real impact.

We are based in San Francisco with offices in New York, Boston and Chicago. However, we are also open to hire in the following states: Connecticut, Florida, Indiana, Michigan, Missouri, New Jersey, North Carolina, Oregon, Pennsylvania, Texas, Utah, Vermont, Washington.

Primary Responsibilities: As a Senior Account Executive, you’ve worked at an agency or possibly at a start-up but most importantly, you’ve worked with some innovative teams over the course of 3-5 years and been a vital part of some really engaging creative campaigns. We don’t have to tell you how to build a plan or find the right influencers to pitch. You have your go-to bloggers and journos in your favorites and tend to be in the fast lane when it comes to the latest trends. You are an exceptional writer and motivational leader, eager to assume more responsibility and looking for the right team to grow in a compelling way. If this sounds like the opportunity you’ve been waiting for, you should definitely look at Highwire.

Essential Functions

Media/Influencer Relations
Strong relationships with more than ten key media across business and industry
Ability to identify new media and opportunities for clients and share with teams and across the agency regularly
Regular and ongoing proactive pitches that generate coverage for the whole team
Coaching of junior staff to improve team relationships
Strong grasp and creative use of social media channels to engage and support efforts
Experience measuring the ROI of communications activities
Experience with social media influencer engagement, content campaigns, and media coverage amplification

Client Service/Management
Ability to manage projects from concept through execution
Track competitors and flag opportunities and news events for commentary or discussion
Own and direct client PR calls
Provide counsel on media opportunities and coverage even under difficult circumstances
Develop quarterly campaigns and PR plans including creative campaigns, trendscapes and thought leadership topics
Own key elements of the PR program (analysts, speaking, content, etc.)
Be a solid go to resource for client contact
Develop budget and team priority allocations
Participate in media training sessions with clients including developing key messages and all follow up from session

Writing Proficiencies
Ability to generate a plan for a campaign or an entire PR program
Ability to generate and edit award submissions, press releases, fact sheets, backgrounders, biographies, tour reports, briefing books, contributed articles, speaking opportunity abstracts, pitches, Q&As, company memorandum and general team correspondence; also responsible for their production and assembly
Professional, articulate and timely client communication
Development of consistent, creative, successful pitches

Agency Operations
Participation in new business process including research and presenting at pitch
Identify, attend and encourage others to attend networking events
Maintain a respectful, enthusiastic, and professional attitude towards coworkers, clients, and outside colleagues and lead team by example
Support teams and manage up and down
Responsible use of flexible work policies
Uses Highwire social channels; writes for Highwire blog
Mentor junior staff to elevate development

Self Development
Proactively set up quarterly goals with manager; track against goals and demonstrate growth
Effectively prioritize responsibilities based on impact, timelines, workflow and client goals
Drive projects forward independently, eliminating the need for managers to consistent check in re: follow through/ task completion
Identify areas for self-improvement and bring suggestions and solutions to management
Consistently hit deadlines or give enough notice if you won’t
Attends regular networking events

Highwire Perks

Competitive salary
Merit-based bonuses and promotions
Hybrid work model to suit your schedule and lifestyle
Excellent vacation policy including extended break for summer and winter holiday
Participate in Empower Hours on Fridays; Team has the ability to log off by 3pm
401K Match
Medical and dental benefits/ FSA
Paid Parental Leave
Commuter Benefit
Home office equipment stipend
Growth Mindset Stipend of $100 annually for books, exhibitions, etc.
Technology reimbursement
Wellness benefit
Donation Match
Full-time writing Coach
Mentorship
Monthly recognition programs
Employee referral bonus
New business referral bonus
Quarterly Highwire fun events – Thanksgiving is our favorite holiday
Dog friendly work environment
Extremely supportive, nurturing environment with many opportunities for learning and growth

The duties delineated above will vary depending on the needs of each specific account, and in no way states or implies that these are the only duties to be performed by this employee. This individual will be required to follow any other instructions and to perform any other duties requested by his or her supervisors.

We are actively seeking candidates who possess a genuine passion for tech PR and are excited to expand our team. As we continue to grow our agency, we are proactively building a pipeline of exceptional individuals to connect with and consider for future opportunities.

If you are enthusiastic about the world of tech PR and are eager to embark on a rewarding career in this field, we encourage you to start the conversation by applying today. We value your interest in our agency and look forward to hearing from you.

Apply now and let’s explore the possibilities together!

Job Alert

If you have been targeted by a scammer, you can file a complaint with the Federal Trade Commission here. Highwire will not send recruiting-related emails from any other email domain name or variation other than @highwirepr.com. Highwire will never request your bank account, credit card, or credit score as part of our application process. If you receive a suspicious email not sent from a team member, specifically at our @highwirepr.com email address, or if you receive suspicious outreach on social media, please forward the communication to [email protected] so that we can review and flag the fraudulent domain and user IDs for removal.