Public Relations Senior Account Executive
B2B Tech/Cybersecurity/Enterprise
Posted on 8/5/2023

51-200 employees

Strategic communications agency for disruptive industries
Company Overview
Highwire stands out as a modern communications agency that leverages its roots in journalism and Silicon Valley to deliver meaningful business results through strategic and informed communication programs. The company's commitment to inclusivity and diversity fosters a rich work environment where every employee is valued and encouraged to contribute. Highwire's expertise spans across technology, healthcare, financial services, and cybersecurity sectors, making it a versatile partner in crafting compelling brand stories.

Company Stage


Total Funding





San Francisco, California

Growth & Insights

6 month growth


1 year growth


2 year growth

San Francisco, CA, USA
Experience Level
Desired Skills
Social Media
Sales & Account Management
Growth & Marketing
Social Media
  • Media/Influencer Relations
  • Strong relationships with more than ten key media across business and industry
  • Ability to identify new media and opportunities for clients and share with teams and across the agency regularly
  • Regular and ongoing proactive pitches that generate coverage for the whole team
  • Coaching of junior staff to improve team relationships
  • Strong grasp and creative use of social media channels to engage and support efforts
  • Experience measuring the ROI of communications activities
  • Experience with social media influencer engagement, content campaigns, and media coverage amplification
  • Client Service/Management
  • Ability to manage projects from concept through execution
  • Track competitors and flag opportunities and news events for commentary or discussion
  • Own and direct client PR calls
  • Provide counsel on media opportunities and coverage even under difficult circumstances
  • Develop quarterly campaigns and PR plans including creative campaigns, trendscapes and thought leadership topics
  • Own key elements of the PR program (analysts, speaking, content, etc.)
  • Be a solid go to resource for client contact
  • Develop budget and team priority allocations
  • Participate in media training sessions with clients including developing key messages and all follow up from session
  • Writing Proficiencies
  • Ability to generate a plan for a campaign or an entire PR program
  • Ability to generate and edit award submissions, press releases, fact sheets, backgrounders, biographies, tour reports, briefing books, contributed articles, speaking opportunity abstracts, pitches, Q&As, company memorandum and general team correspondence; also responsible for their production and assembly
  • Professional, articulate and timely client communication
  • Development of consistent, creative, successful pitches
  • Agency Operations
  • Participation in new business process including research and presenting at pitch
  • Identify, attend and encourage others to attend networking events
  • Maintain a respectful, enthusiastic, and professional attitude towards coworkers, clients, and outside colleagues and lead team by example
  • Support teams and manage up and down
  • Responsible use of flexible work policies
  • Uses Highwire social channels; writes for Highwire blog
  • Mentor junior staff to elevate development
  • Self Development
  • Proactively set up quarterly goals with manager; track against goals and demonstrate growth
  • Effectively prioritize responsibilities based on impact, timelines, workflow and client goals
  • Drive projects forward independently, eliminating the need for managers to consistent check in re: follow through/ task completion
  • Identify areas for self-improvement and bring suggestions and solutions to management
  • Consistently hit deadlines or give enough notice if you won't
  • Attends regular networking events