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Head of Lifecycle Marketing

Posted on 4/2/2024



201-500 employees

Mobile learning tools for education apps



Seattle, WA, USA + 3 more

General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Data Analysis
  • 10+ years of experience in lifecycle or digital marketing, with at least 3 years in a team leadership role
  • Deep understanding of marketing automation tools and CRM systems
  • Proven track record of designing and executing successful lifecycle marketing strategies
  • Strong analytical skills, with experience in data analysis and customer segmentation
  • Strong track record of A/B testing for optimization and holdout reporting to measure campaign and channel effectiveness
  • Creative thinker with a customer-centric mindset
  • Good concise consumer copywriting skills
  • Experience building complex lifecycle campaign canvases and ability to coach and recommend iterations and new tests to drive efficiencies and transferrable learnings
  • Excellent leadership and team management abilities, with a passion for mentoring and developing talent
  • A high degree of attention to detail, coupled with the soft skills to deliver effective feedback to team members
  • Outstanding communication and collaboration skills, capable of working effectively across different teams and departments
  • History of influencing cross functionally to enable your team with well connected data library and strategy
  • Excellent organizational and prioritization skills and the ability to implement process improvements
  • Develop and implement comprehensive lifecycle marketing strategies that align with the company’s growth objectives, enhancing customer engagement
  • Lead cross-functional initiatives to optimize the customer journey, from sign up and activation through product adoption, retention, and subscription
  • Drive best-in-class campaign analysis, partnering with our analytics team to ensure we can optimize campaigns to deliver strong incremental results
  • Use data analytics to gain insights into customer behavior and preferences, leveraging these insights to tailor marketing efforts and improve campaign effectiveness
  • Oversee the management of all lifecycle marketing channels, including email, SMS, push notifications, and in-app messages, ensuring user-friendly, cohesive, and personalized customer communication
  • Collaborate with product marketing, brand, product, and engineer teams to ensure marketing strategies are integrated and supportive of overall business goals
  • Stay ahead of industry trends and advancements in lifecycle marketing technologies and practices, continuously innovating and evaluating new channels and capabilities with analytical test-and-learn approaches
  • Lead, mentor, and develop a high-performing marketing team, fostering a culture of excellence, creativity, and continuous improvement

This company is a prominent player in the education technology sector, specializing in the development of high-quality learning tools for both students and teachers. With a focus on mobile app technology and user-friendly interfaces, it creates a seamless and engaging learning experience. This commitment to delivering effective educational apps positions it as a compelling workplace for professionals passionate about leveraging technology to enhance education.

Company Stage

Series C

Total Funding



San Francisco, California



Growth & Insights

6 month growth


1 year growth


2 year growth



Shared financial success: Competitive salaries, stock options and a 401k that makes saving for retirement easy.

Competitive healthcare: Comprehensive health, dental, vision and disability plans for you and your family.

PTO and family benefits: Everyone gets four weeks of PTO. Our generous family leave plan has you covered when you welcome a new, little learner into your family.

Professional development: Learning never stops. Get reimbursed each year for professional development, and learn from the best with regular tech talks.

A welcoming workplace: Enjoy free lunch and dinner with great company. Benefit from adjustable desks and employee lounges while taking in amazing views of the Bay.

Commuter benefits: We don’t have a school bus, but we'll help cover your public transportation and parking. If you decide to work late, your ride home is on us as well.