Full-Time
Head of Lifecycle Marketing
Updated on 5/9/2024
Educational app development for learning enhancement
Senior
Seattle, WA, USA + 3 more
- 10+ years of experience in lifecycle or digital marketing, with at least 3 years in a team leadership role
- Deep understanding of marketing automation tools and CRM systems
- Proven track record of designing and executing successful lifecycle marketing strategies
- Strong analytical skills, with experience in data analysis and customer segmentation
- Strong track record of A/B testing for optimization and holdout reporting to measure campaign and channel effectiveness
- Creative thinker with a customer-centric mindset
- Good concise consumer copywriting skills
- Experience building complex lifecycle campaign canvases and ability to coach and recommend iterations and new tests to drive efficiencies and transferrable learnings
- Excellent leadership and team management abilities, with a passion for mentoring and developing talent
- A high degree of attention to detail, coupled with the soft skills to deliver effective feedback to team members
- Outstanding communication and collaboration skills, capable of working effectively across different teams and departments
- History of influencing cross functionally to enable your team with well connected data library and strategy
- Excellent organizational and prioritization skills and the ability to implement process improvements
- Develop and implement comprehensive lifecycle marketing strategies that align with the company’s growth objectives, enhancing customer engagement
- Lead cross-functional initiatives to optimize the customer journey, from sign up and activation through product adoption, retention, and subscription
- Drive best-in-class campaign analysis, partnering with our analytics team to ensure we can optimize campaigns to deliver strong incremental results
- Use data analytics to gain insights into customer behavior and preferences, leveraging these insights to tailor marketing efforts and improve campaign effectiveness
- Oversee the management of all lifecycle marketing channels, including email, SMS, push notifications, and in-app messages, ensuring user-friendly, cohesive, and personalized customer communication
- Collaborate with product marketing, brand, product, and engineer teams to ensure marketing strategies are integrated and supportive of overall business goals
- Stay ahead of industry trends and advancements in lifecycle marketing technologies and practices, continuously innovating and evaluating new channels and capabilities with analytical test-and-learn approaches
- Lead, mentor, and develop a high-performing marketing team, fostering a culture of excellence, creativity, and continuous improvement
Quizlet provides innovative learning tools for students and teachers, focusing on high-quality education apps for iOS and Android. The company utilizes mobile app development and user-friendly interfaces to deliver a seamless learning experience.
Company Stage
Series C
Total Funding
$62M
Headquarters
San Francisco, California
Founded
2005
6 month growth
↑ 2%1 year growth
↑ 7%2 year growth
↓ -11%Benefits
Shared financial success: Competitive salaries, stock options and a 401k that makes saving for retirement easy.
Competitive healthcare: Comprehensive health, dental, vision and disability plans for you and your family.
PTO and family benefits: Everyone gets four weeks of PTO. Our generous family leave plan has you covered when you welcome a new, little learner into your family.
Professional development: Learning never stops. Get reimbursed each year for professional development, and learn from the best with regular tech talks.
A welcoming workplace: Enjoy free lunch and dinner with great company. Benefit from adjustable desks and employee lounges while taking in amazing views of the Bay.
Commuter benefits: We don’t have a school bus, but we'll help cover your public transportation and parking. If you decide to work late, your ride home is on us as well.