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Senior Search Strategist
Paid Search & SEM
Confirmed live in the last 24 hours
Chicago, IL, USA
Experience Level
Desired Skills
Google AdWords
Google Analytics
Search Ads 360
  • 4+ years of hands-on search marketing/SEM/paid search experience
  • Proven results increasing traffic, conversions, and revenue from SEM/paid search campaigns
  • High proficiency in Google/Bing Ads, Google Analytics, Google Tag Manager, and Google Ads Editor
  • Experience managing long-term SEM strategies with multiple campaigns and monthly budgets of $500k+
  • Google Ads certification
  • Deep understanding of search bidding strategies, automation tools, keyword selection, prospecting vs. retargeting
  • Ability to react quickly, assess, and implement solutions
  • Strong presentation and storytelling skills, including data visualization
  • Excellent analytical abilities with high attention to detail
  • Experience analyzing data to uncover insights and identify opportunities
  • Passion for staying current in a rapidly evolving digital environment, leveraging new tools and techniques to gain a competitive edge
  • Experience with Discovery, YouTube/Video, Display, Shopping/PLAs, and Social campaigns a plus
  • Experience with additional search tools such as Search Ads 360, Spyfu, Adgooroo, Marin, Skai, or Google Merchant Center a plus
  • Experience with Google Data Studio and other data visualization tools (e.g Tableau) a plus
  • Experience in health/pharma verticals a plus
  • Work as part of an integrated SEO/SEM team, aligning paid and organic search strategies to reduce costs while maximizing holistic search performance
  • Lead the ongoing development, execution, and optimization of SEM strategy for a major global brand
  • Own the day-to-day management of multiple campaigns with 1,000+ keywords and $1M+ spend
  • Manage budget pacing, campaign setup, account structure, bid strategy, ongoing performance optimization, testing strategy, and anomaly troubleshooting
  • Develop consistent account processes and procedures
  • Communicate paid search best practices in a concise, easy-to-understand way
  • Monitor and analyze performance
  • Deliver actionable insights to clients through insightful, visually compelling reports (including implications and strategic recommendations)
  • Identify market and consumer trends, telling a story with search data
  • Run iterative testing strategies to drive incremental performance lifts
  • Map out search tactics and strategies on a daily, weekly, monthly, quarterly, and annual basis
  • Define swim lanes and collaborate with other agencies to avoid cannibalization
  • Conduct regular SEM audits and competitive analyses
  • Merchandise success stories and identify net-new opportunities to drive performance
  • Provide data-driven insights and recommendations to refine our strategy and improve campaign performance
  • Be the SEM point of contact for clients
  • Stay on top of the latest trends in the search landscape, keeping clients educated and adapting our strategies as needed in response
Critical Mass

501-1,000 employees

Digital experience design agency
Company Overview
Critical Mass was founded when a design visionary and a successful entrepreneur came together with a focus on digital experiences in a rapidly evolving space. Critical Mass has helped global brands reimagine digital and transform their businesses though strategic consulting, innovative creative ideas and cutting-edge technology thinking.
  • Professional Development Spending Account that can be used for conferences, courses, subscriptions, books
  • Competitive pay and benefits
  • Match charitable donations up to $100USD
  • Flexible, reasonable work-from-home arrangements whenever possible
Company Core Values
  • Honest
  • Inspired
  • Driven
  • Purposeful
  • Real
  • Equal