Senior Analyst

Job Description

The role of the Senior Search Analyst is to be the day-to-day steward of search media for assigned brands responsible for monitoring and maintaining search campaign development, activation and innovation. The Senior Search Analyst is required to develop and maintain a strong knowledge of their clients’ business and apply their search understanding accordingly to help deliver against the clients’ needs/objectives. The Senior Search Analyst will work closely with their manager in the development and communication of all search recommendations. 
 
Role Objectives: 
 

•    Gather and analyze keyword research necessary to build a new campaign 
•    Responsible for gathering necessary data for plan development 
•    Group keywords into ad groups and develop relevant ad copy and extensions with little direction from Manager 
•    Responsible for presenting recommendation, soliciting and applying client feedback to keyword and copy proposal prior to client signoff 
•    Upon campaign approval, responsible for building flowchart and loading authorized buys in Prisma 
•    Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received 
•    Primary party responsible for trafficking approved plan into search engines 
•    Primary party responsible for QA of all campaign components prior to launch 
•    Monitor and maintain campaign budgets, pacing and bid adjustments 
•    Proactively advocate for campaign adjustments based on performance trends 
•    Active monitoring and management of performance and competitive landscape 
•    Development and implementation of optimizations and/or testing plans (e.g. search query reports, negative keyword maintenance, keyword overlap, testing implementation) 
•    Pulling and analyzing data to inform campaign reporting and develop strategic insights with clear actionable items 
•    Build clear, concise and cohesive quantitative analyses inclusive of strong data visualization 
•    Active participation in client status and reporting calls, including presentation of reporting 
•    Responsible for granular maintenance of monthly billing cycle, including invoice tracking, buy actualization in Prisma, and compiling draft billing for manager approval 
•    Responsible for resolving all billing discrepancies in partnership with client strategy and billing reconciliation team 
•    Responsible for learning all relevant tools for reporting, analytics and competitive analysis - bid management platforms, Benchtools, Google Trends 
•    Mastery of all core search metric calculations and relationships (e.g. CPC, CPA, CTR, SOV, weighted averages) 
•    Serve as subject matter experts and be a resource for training and ad hoc questions 
•    Develop strong working relationship with client teams and partner agencies (where applicable) by helping to create a seamless communications process 
•    Establish professional, productive rapport with sales representatives/media vendors 
•    Demonstrate creativity and agility when problem solving 
•    Work closely with manager to establish priorities and manage workload 
•    Timely delivery of all work 
•    Successful completion of training programs and requisite certifications 

Qualifications

•    1-2 years of experience in paid search campaign development/management/optimization with the use of leading platforms, including Google, Bing, Oath, Etc. 
•    Strong analytical thinking and mathematical skills and an ability to manage data 
•    Experience with PPC and digital display advertising and traditional media elements 
•    Resourceful, curious, and motivated individual with an ability to work independently, as well as in a team setting 
•    Strong organizational and communication skills 
•    Proficiency in Microsoft Office Suite with intermediate-to-advanced understanding of Excel 
 
Technology Systems Utilized: 
 
•    Microsoft Excel, Word, PowerPoint 
•    Search Ads 360 / DoubleClick for Search Experience 
•    Google Trends, Google Auction Insights 
 
Budget Responsibility: 
 
•    Monitor and maintain campaign budgets, pacing, and bid adjustments