The Role
We are seeking a dynamic, passionate Senior Vice President, Marketing with a B2B background to join our internal Marketing team at Wpromote! As a pivotal leader reporting directly to our Chief Relationship Officer, you will be shaping the narrative, positioning our brand, and spearheading the execution of our go-to-market strategy to accelerate business growth. Our ideal leader will be responsible for conceptualizing and implementing a cohesive, full-funnel strategy that generates demand, drives meaningful engagement across every touchpoint of the sales cycle, and attracts and nurtures qualified inbound leads.
At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.
We offer:
-Remote-first culture
-Unlimited PTO
-Extended Holiday break (Winter)
-Flexible schedules
-Work from anywhere options*
-100% paid parental leave
-401(k) matching
-Medical, Dental, Vision, Life, Pet Insurance
-Sponsored life insurance
-Short Term Disability insurance and additional voluntary insurance
-Annual Class Pass credits and more!
The anticipated annual salary for this role will range from $245,000 - $280,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.
This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.
*This position may be performed remotely in most states within the US, with some exclusions
**While this position is remote-friendly, preference will be given to candidates based in Los Angeles, Chicago, and NYC
***This position is not eligible for immigration sponsorship
Important Notice: Beware of Job Scams
Wpromote recruiting communications will only be sent through our official channels via
wpromote.com email addresses. If you see a posting elsewhere that is not reflected on
Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.
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You Will Be
- Setting the company’s marketing vision and goals that will align with and accelerate Wpromote’s key business objectives which include generating high-growth mid-market and enterprise-level leads
- Overseeing demand generation, PR & Communications, and events efforts aimed at elevating brand visibility and maximizing market penetration
- Responsible for continuously elevating the company’s brand positioning, content strategy, and go-to-market value propositions
- Overseeing a high-functioning marketing team of 10+ designed to be a measurable, accountable and scalable growth partner to the business
- Working with and overseeing a team that supports the sales organization by creating branded materials, customizing assets for prospects, and drafting RFP responses
- Providing product positioning for Polaris, our cutting-edge enterprise-grade SaaS platform developed in-house which delivers scalable apps for its expert marketers to accelerate profitable growth for clients
- Nurturing channel partnerships to expand our reach and collaborate with key industry players
- Leading overarching team direction which includes budget, reporting, goal-setting, and alignment with key stakeholders
- Optimizing inbound lead flow to increase prospective client engagement and a steady influx of qualified leads
- Supervising strategy, prioritization, and execution of industry award submissions, pitches for third-party speaking opportunities, and other brand-building initiatives
- Continuously evaluating and evolving customer segments, including the development of tailored GTM strategies and criteria for each
- Facilitating brand integration and marketing collaboration for any company acquisitions
- Providing executive support and project management for company communications including presentations and reporting
- Responsible for identifying and tracking all key performance indicators (KPIs) and success metrics for marketing campaigns, pacing against and achieving overall goals, and delivering concise performance reports to agency leadership
- Protecting the brand identity, including logos, visual elements, and brand guidelines to ensure consistency in branding across all communication channels
- Staying informed on industry trends, competitors, client success stories, and technology to drive thought leadership both internally and externally
- Managing the recruitment process and forecasting hiring needs and organizational shifts
- Mapping career growth goals and setting learning and development paths for the internal marketing team, including annual performance reviews
You Must Have
- Minimum 15+ years of experience in marketing in the B2B or Advertising Agency space
- 5+ years experience leading and managing a team
- Impressive track record of envisioning and executing demand generation plans, which includes a track record of shaping brand differentiation
- Proven involvement in building and contributing to transformative initiatives
- Mastery in conceptualizing innovative, creative, cutting-edge marketing strategies
- Presented at conferences/external events, showcasing the ability to articulate complex marketing topics and insights to diverse audiences
- Comprehensive expertise in digital marketing services encompassing, but not restricted to, search engine optimization, paid search, social media, programmatic advertising, and email marketing
- An entrepreneurial mindset, with the ability to thrive in a fast-paced environment with minimal oversight
- Exceptional communication skills, including the ability to articulate complex marketing strategies to both internal and external stakeholders
- Ability to both give and receive input with finesse and incorporate insights for continuous improvement
- Exemplary attention to detail and mastery of project management
- Bachelor’s Degree or equivalent work experience
Nice To Have
- Experience with Salesforce, Pardot, Google Analytics, and other marketing technology providers
- Experience working directly with a board of directors
Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.
