Senior Vice President Marketing

About Role

Ring Concierge is a rapidly growing, female-founded fine jewelry company specializing in customized engagement rings and fine jewelry. We’re seeking an SVP, Marketing to define and lead the company’s marketing strategy and drive measurable business results. This role will own the strategic direction and performance of brand marketing, social media, communications, influencer, and partnerships, while also owning the brand end-to-end across the company to ensure consistency, clarity, and impact at every customer touchpoint.

Reporting directly to the Founder & CEO and serving as a member of the Executive Leadership Team, this role will partner closely with leadership to shape company strategy and ensure marketing initiatives support the company’s growth, brand positioning, and customer engagement goals.

Responsibilities

Marketing Strategy & Executive Leadership

• Define and lead Ring Concierge’s overall marketing strategy across brand marketing, social media, communications, influencer, and partnerships
• Own brand standards, ensuring a clear, consistent brand position is defined and upheld across all functions of the business
• Translate company priorities into clear marketing initiatives with defined goals, timelines, and measurable outcomes
• Establish KPIs across marketing channels and ensure teams are accountable for delivering results
• Regularly evaluate marketing performance and adjust strategy to improve impact and efficiency
• Build and lead a high-performing marketing organization, including team structure, hiring, and performance management

Brand Strategy

• Maintain a strong point of view on Ring Concierge’s market positioning, ensuring the brand remains competitive, differentiated, and culturally relevant
• Own the long-term strategy for Ring Concierge’s brand positioning, ensuring it drives customer engagement, growth, and brand relevance
• Ensure brand strategy is consistently executed across all customer touchpoints and functions, including digital, retail, social, partnerships, and cross-functional teams
• Develop brand frameworks, messaging guidelines, and processes that enable consistent execution across teams
• Partner with merchandising, ecommerce, and retail teams to align brand strategy with product launches and business priorities

Campaign & Integrated Marketing

• Develop and lead marketing strategies for major initiatives including product launches, seasonal campaigns, promotions, and retail activations
• Ensure integrated campaigns are executed effectively across social media, influencer, communications, and partnerships
• Partner cross-functionally to ensure campaigns support business priorities and product launches
• Monitor campaign performance and continuously optimize strategy based on results and insights

Social Media Strategy

• Define the overall strategy and direction for Ring Concierge’s social media presence across platforms, overseeing the social team and ensuring execution aligns with broader brand and business goals
• Establish content direction and platform priorities that drive brand awareness, engagement, audience growth, traffic, and attributed revenue
• Ensure the social team is operating effectively, with clear priorities, strong execution, and alignment to company objectives
• Identify and test emerging platforms, formats, and content strategies to expand reach and impact

Influencer & Partnerships

• Define the strategy for influencer marketing, brand partnerships, and communications
• Identify opportunities to expand brand visibility and cultural relevance through creators, media placements, and collaborations
• Build and maintain relationships with creators, media partners, and brand collaborators
• Establish frameworks to evaluate the performance, ROI, and impact of influencer and partnership initiatives

About You

• Strategic marketing leader with experience driving growth for high-growth e-commerce consumer brands, with a strong background in brand storytelling
• Able to translate executive priorities into clear marketing initiatives and execution plans
• Proven ability to lead integrated marketing organizations and deliver measurable business results
• Strong operator who can move quickly from strategy to execution
• Experienced building and managing high-performing teams
• Comfortable operating at the executive level and working cross-functionally across the business

Requirements

• 18+ years of marketing experience, including leadership roles responsible for defining marketing strategy and overseeing brand marketing organizations
• Deep experience in high-growth DTC/e-commerce consumer brands required; luxury, fashion, jewelry, or lifestyle experience strongly preferred
• Experience partnering with senior leadership on company strategy
• Demonstrated success delivering measurable marketing results in high-growth consumer or DTC environments
• Demonstrated success managing and scaling cross-functional marketing teams
• Strong analytical skills with ability to evaluate marketing performance and adjust strategy accordingly
• Excellent communication and collaboration skills

Details

• Hybrid role located in midtown NYC
• Four days per week in office
• Office Hours: 9:00 am to 6:00 pm, with the knowledge that we have a startup culture and your day may extend past listed office hours (with the possibility of weekends during busy season or sales).
• Health, Vision & Dental Insurance for full-time employees.
• 401K with employer match program.
• We offer generous employee discounts on our fine jewelry.
• Paid time off, including an extra allowance of 3 days annually for religious observances. 
• Compensation for the role will be determined based on the candidate's qualifications, skills, and experience. The estimated base compensation for this role is $250,000+