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Dealer Group Advertising Strategist
Confirmed live in the last 24 hours
Locations
Detroit, MI, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Google AdWords
Google Analytics
Sales
PowerPoint/Keynote/Slides
Communications
Requirements
  • Create advanced dealer group digital advertising strategies that drive customer business success
  • Use customer feedback to influence opportunities for improving performance and new ad product penetration
  • Forecasts market trends and utilizes them to inform customer strategies
  • Provide digital advertising analysis and recommendations to all levels of DG Business
  • Influence customer brand positioning and ad messaging while targeting the proper audience
  • Own retention efforts for all clients, as well as coordination of save process for any cancellation or client risk
  • Own growth plan for all customers in efforts to hit yearly group growth initiatives
  • Ensures advertising strategy is integrated into greater group product driven strategies
  • High level of maturity and judgment to represent the Dealer Group Agency to the client in a polished, intelligent manner
  • 4-6 Years' managing complex advertising strategies
  • 4-6 years' experience and Expert level abilities with Google Ads, Social, and Microsoft Ads
  • 4-6 Years client facing advertising agency account management experience
  • 3+ years' experience managing digital video and social advertising
  • Google Ads and Google Analytics Certifications Required
  • Strong working knowledge of entire Microsoft suite, advanced knowledge with Excel & PowerPoint and CRM management experience
Responsibilities
  • Monitor and analyze campaigns and make regular proactive changes to improve account performance
  • Identify and present new opportunities/areas of growth to client that will improve account's ability to achieve desired outcomes
  • Bring competitive and industry insights and media sales experience to flawlessly execute data-driven optimizations across potentially large and complex accounts
  • Gather, analyze, and organize complex information, conduct comparative analyses, make recommendations supported by identified facts, and present clear recommendations to clients
  • Create custom presentations to maintain post-sales activities with a goal to increase advertising product adoption and customer connection to ROAS
  • Complete competitive client analysis to drive customer advantages in advertising performance and strategy
  • Own launches of new advertising products and ensure proper integration into customer strategy
  • Responsible for corporate and rooftop level communication plans and engagement
  • Leverage account team strategies and knowledge to drive client satisfaction
Ansira

1,001-5,000 employees

Marketing agency
Company Overview
Ansira is structured with clients at the core to deliver digital, channel, and hyper-local marketing solutions that meet clients where they are on their customer experience journey.
Benefits
  • Dynamic work environment
  • Professional development opportunities
  • Flexible work schedule
  • Health, dental, and vision insurance
  • Paid parental leave
  • Flex personal time off (PTO)
  • Volunteer time off (VTO)
  • Pet insurance
  • 401(k) matching
  • Employee assistance program
  • Employee-referral bonus program
  • Client-referral bonus program
  • Community involvement
  • Employee discount program
Company Core Values
  • Customer Fanatics: We fight & win together.
  • Re-Imaginers: We break the mold.
  • Relentless Movers: We always move forward.
  • Community Champions: We are better together.