RESPONSIBILITIES:

• Monitor and analyze campaigns and make regular proactive changes to improve account performance 
• Identify and present new opportunities/areas of growth to client that will improve account’s ability to achieve desired outcomes 
• Bring competitive and industry insights and media sales experience to flawlessly execute data-driven optimizations across potentially large and complex accounts 
• Gather, analyze, and organize complex information, conduct comparative analyses, make recommendations supported by identified facts, and present clear recommendations to clients  
• Create custom presentations to maintain post-sales activities with a goal to increase advertising product adoption and customer connection to ROAS 
• Complete competitive client analysis to drive customer advantages in advertising performance and strategy 
• Own launches of new advertising products and ensure proper integration into customer strategy 
• Responsible for corporate and rooftop level communication plans and engagement 
• Leverage account team strategies and knowledge to drive client satisfaction 

REQUIRED SKILLS & ABILITIES:

• Create advanced dealer group digital advertising strategies that drive customer business success  
• Use customer feedback to influence opportunities for improving performance and new ad product penetration  
• Forecasts market trends and utilizes them to inform customer strategies  
• Provide digital advertising analysis and recommendations to all levels of DG Business  
• Influence customer brand positioning and ad messaging while targeting the proper audience  
• Own retention efforts for all clients, as well as coordination of save process for any cancellation or client risk  
• Own growth plan for all customers in efforts to hit yearly group growth initiatives  
• Ensures advertising strategy is integrated into greater group product driven strategies   
• High level of maturity and judgment to represent the Dealer Group Agency to the client in a polished, intelligent manner 

EDUCATION & EXPERIENCE:

• 4-6 Years’ managing complex advertising strategies. 
• 4-6 years’ experience and Expert level abilities with Google Ads, Social, and Microsoft Ads  
• 4-6 Years client facing advertising agency account management experience  
• 3+ years’ experience managing digital video and social advertising 
• Google Ads and Google Analytics Certifications Required 
• Strong working knowledge of entire Microsoft suite, advanced knowledge with Excel & PowerPoint and CRM management experience