Winter 2025

Editorial Projects

Posted on 2/25/2025

Hypebeast

Hypebeast

501-1,000 employees

Online streetwear retailer with editorials

Compensation Overview

$16 - $17/hr

New York, NY, USA

In Person

Must be eligible to work in the US.

Category
Art, Graphics & Animation (2)
,
Requirements
  • Proven experience in social media management and content creation.
  • Golf: Knowledge of the modern golf landscape whether through playing, watching or consuming content.
  • Travel: Active experience and interest in the travel sector. International passport and ability to travel required.
  • Track record of growth on professional and/or personal social media platforms.
  • Understanding of lifestyle/street culture and current creative/visual trends in a range of industries.
  • Experience with Adobe Photoshop, Premiere Pro and Capcut preferred.
  • This position is based and located in New York. Candidate must be eligible to work in the United States.
Responsibilities
  • Produce content for Hypegolf and Hypemaps social media accounts.
  • Hypegolf: Produce at least one post a day and one social-first video a week.
  • Hypemaps: Produce 1 original content piece (guide, contributor guide, video) a week.
  • Identify stories and news trending on social media/web platforms for coverage consideration.
  • Maintain the social media calendar through scheduling applications such as Later.
  • Attend local events in the New York City area. Be willing to travel for content opportunities.
  • Lead community management by responding to comments, answering messages and encouraging user-generated content.
  • Present ideas for social franchises along with a plan to execute them.
  • Coordinate with remote teams to share assets across regions when relevant. Work closely with the social and editorial teams.
Desired Qualifications
  • Adobe Photoshop, Premiere Pro and Capcut preferred.

HYPEBEAST operates as an online platform for men's contemporary fashion and streetwear that combines e-commerce with editorial content. It sells clothing, footwear, and accessories and often features limited-edition collaborations and capsule collections, with products delivered through its online store. Its editorial side publishes news, trend reports, and features on fashion and culture, helping to attract and engage a young, urban audience and monetize through advertising and sponsored posts. The platform differentiates itself by pairing direct-to-consumer retail with curated cultural content and exclusive drops, creating a destination that blends shopping with media. The company aims to be a global hub for streetwear and contemporary fashion, connecting trends, brands, and consumers through both commerce and editorial influence.

Company Size

501-1,000

Company Stage

IPO

Headquarters

Hong Kong

Founded

2005

Simplify Jobs

Simplify's Take

What believers are saying

  • AI content creation tools amplify editorial reach without replacing human creativity and judgment.
  • Hypegolf's Japan expansion demonstrates successful category diversification beyond core streetwear market.
  • Young, tech-savvy audience highly receptive to digital marketing and sponsored content partnerships.

What critics are saying

  • Stock price declined 22.39% year-over-year, signaling investor confidence erosion and capital constraints.
  • TikTok's algorithm-driven discovery diverts 40% Gen Z traffic from Hypebeast editorial platforms.
  • China's data localization laws force HBX delisting, eliminating 30% of e-commerce revenue.

What makes Hypebeast unique

  • Hypebeast combines editorial authority with e-commerce, establishing thought leadership in streetwear.
  • Diversified revenue streams from product sales, advertising, and brand collaborations reduce dependency.
  • Physical retail expansion through Hypegolf and flagship stores strengthens offline brand presence.

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Benefits

Flexible Work Hours

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