What will you be doing?

• Assist with Front’s email campaign strategy and execution; including planning, executing, testing, and optimizing our email campaigns across all business verticals and segments
• Design and build workflows in HubSpot that will facilitate the efficient/scalable execution of our day-to-day marketing campaigns
• Manage marketing nurture campaigns; including nurture strategy, setting up in HubSpot, testing, and analyzing performance
• A/B test, analyze, and monitor email performance, and provide recommendations for enhancing effectiveness
• Manage an email campaign calendar to prevent overlap of campaigns, monitor email frequency for each target audience, and set expectations for stakeholders across marketing, sales, and product
• Work with our Data, Product Marketing, and Demand Gen teams to design, implement, and maintain database segmentations that will allow us to accurately target specific audiences for marketing campaigns
• Process contact/company list uploads into our database while ensuring proper data quality and attribution
• Become a proficient HubSpot admin, strategize about effective ways to set up campaigns/workflows, and constantly look for ways to improve our use of the product
• Assist in managing our overall marketing automation tech stack; ensure it is optimized, well-maintained, and cost-effective
• Build strong relationships with campaign managers, content marketing, and sales development

What skills & experience do you need?

• 2+ years of experience in marketing operations or similar type role
• Experience working for B2B SaaS companies a plus
• Experience with marketing automation tools(HubSpot preferred)
• Experience with CRM tools(Salesforce preferred)
• Comfortable manipulating and analyzing data using Excel or Google Sheets
• Strong attention to detail
• Ability to self-teach and find solutions to technical problems without being told
• Ability to manage projects and collaborate with stakeholders across teams and organizations