Growth Marketing Manager

Working at Thoropass

At Thoropass, we are on a mission to transform an industry that’s never been known for innovation, but we aren’t letting that stop us. We love collaborating to come up with new ways to solve problems that would stump other teams, and we have created a workplace where the best idea wins, and we bring out the best in each other.

Our team is full of entrepreneurial people with a bias toward action, an insatiable intellectual curiosity, and a desire to learn and grow personally and professionally. By bringing remarkably talented people together, we have the opportunity to create something truly incredible for our customers and our team.

What We Do

Thoropass combines software with expert guidance to help SaaS, Health, and FinTech companies manage security compliance, security audits, and enterprise procurement security diligence. Thoropass helps companies adopt stage-appropriate compliance practices that enterprises can trust and reduce the time and costs of security audits by 50% or more.

We were founded in May 2019 and raised our Series C funding in November 2022. Our top investors include J.P. Morgan, PayPal Ventures, Fin Capital, Centana, and Bain Capital. We’re growing customers and revenue dramatically, and we’re poised for continued break-out growth in 2024 and beyond.

About the Role

As the EMEA Marketing  Manager you will play a pivotal role in scaling  Thoropass’s presence in the region both in the UK and key geos throughout the EMEA region. This position offers a unique opportunity to shape the marketing strategy from the ground up to engage our target audience. You will serve as the primary point of contact for all marketing initiatives in EMEA while collaborating closely with cross-functional teams.

Your role is key to not only facilitating Thoropass’s market expansion but also in setting a long-term vision for success and influence in the region. Under your guidance, Thoropass will aim to become a dominant force in the EMEA markets, leveraging innovative marketing strategies, leaning into localisation plays, and building strong regional connections.

Responsibilities:

• Develop and execute a comprehensive marketing strategy tailored to the unique opportunities across the EMEA region, based on thorough market research and insights into local consumer behaviors and preferences.
• Oversee the creation and execution of targeted marketing campaigns, including digital, content, social media, and event marketing, that effectively engage local audiences and drive business objectives.
• Engage with key stakeholders within and outside the company, including partners, influencers, and industry leaders, to build relationships and foster collaborations that support marketing and business goals.
• Execute and manage programs both in the UK and in key geographies within EMEA, leveraging external resources including marketing agencies to deliver programs in-country as required.
• Stay abreast of the latest marketing trends and technologies, adopting innovative approaches and adapting strategies to meet the evolving needs of the market and the business.

About you:

• Happy to commute to our London based office 2-3 days in office per week. 
• Experience working for a US-based company is preferred.
• Cross functional collaborator who is adept at balancing multi-country leadership and multi-departments
• 5-7 years of experience in B2B marketing, preferably with a SaaS organisation, ideally with a global company.
• Experience working in a matrixed environment with marketing leadership based in the United States
• Proven track record of successfully running  marketing campaigns and initiatives from conception to execution, measuring results, and building programs that move the needle
• Excellent written and verbal communication skills with a keen eye for detail.
• Strong project management and organisational skills with the ability to multitask and prioritise in a fast-paced environment.
• Analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions. 
• Proficiency in martech platforms (e.g., HubSpot, 6Sense, VWO, etc) and CRM software (e.g., Salesforce).
• Self-starter with the ability to work independently and collaborate effectively with remote teams.
• Experience working in a global or cross-cultural environment is a plus.

Your Compensation

• Compensation is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience.
• Exceptional benefits package
• Early equity in a fast-growing company
• Flexible PTO
• Home office equipment
• Monthly wellness and home Wi-Fi stipend