Head of Growth Marketing
Posted on 1/21/2023
INACTIVE
Subscription-based online TV streaming service
Company Overview
Philo has successfully redefined the TV experience by offering over 60 top-rated channels, unlimited DVR, and multi-device streaming without the need for a traditional cable subscription. The company's competitive advantage lies in its cost-effective, user-friendly platform that includes popular channels like A&E, AMC, Discovery Channel, and Comedy Central. As an industry leader in the streaming service market, Philo's commitment to customer satisfaction is evident in its 7-day free trial offer, allowing potential subscribers to experience the service before making a commitment.
Company Stage
Series B
Total Funding
$144.8M
Founded
2011
Headquarters
San Francisco, California
Growth & Insights
Headcount
6 month growth
↑ 0%1 year growth
↑ 2%2 year growth
↑ 37%Locations
San Francisco, CA, USA • Remote
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Data Science
SEO
Marketing
Requirements
- 8+ years of performance marketing experience
- Expertise in strategic marketing considerations across paid social, paid search, video (e.g. YouTube, CTV, linear TV), and audio (e.g. podcasts, radio, streaming)
- Strong experience with presenting to executive audiences and distilling complex analysis into essential considerations that support decision making
- Practical familiarity with testing methodologies to determine marketing channel incrementality including: A/B, matched market, marketing mix modeling (MMM), etc
- Exemplary analytical savvy with regard to mining statistical insights and keeping a pulse on performance
- Well organized, detail-oriented, and able to parse a wide range of initiatives to isolate the most impactful priorities
- Track record of successfully scaling and optimizing performance marketing budgets
- Proactive collaborator who leads with curiosity and is eager to build bridges across the organization
Responsibilities
- Set overall growth marketing strategy with an emphasis on increasing marketing effectiveness and subscription volume through rigorous testing
- Manage, mentor, and develop a high-performing team to lead campaign execution, optimization, and analysis
- Lead and set standards for cross functional review of performance reporting across Philo's marketing portfolio -- aggregating and analyzing metrics from a variety of sources to measure the effectiveness of marketing initiatives from a Return-on-Ad-Spend perspective
- Partner with Brand and Design teams to run an organized creative cadence to maximize impact of advertising
- Own responsibility for budget management, including the determination of optimum budget allocations across the portfolio and recommendations for new channel investment opportunities
- Drive growth initiatives in concert with our product and data science teams, including: landing page optimization, SEO, and marketing mix modeling
- Steward mutually beneficial relationships with marketing partners, platforms, and agencies