Full-Time

Data Product lead

Confirmed live in the last 24 hours

Interpublic Group

Interpublic Group

1,001-5,000 employees

Global provider of marketing solutions

Compensation Overview

$140k - $150kAnnually

Expert

New York, NY, USA

Category
Data Management
Data Engineering
Data & Analytics
Required Skills
SQL
HTML/CSS
Requirements
  • Proven experience in data governance and data quality management.
  • Strong understanding of data management concepts and methodologies.
  • Strong understanding of and experience in SDLC methodologies.
  • Experience with writing business requirements.
  • Experience with task prioritization and delegation.
  • Effective verbal and written communication skills.
  • Experience with .NET programming and CSS design.
  • Experience with SQL (knowledge of MS SQL Server, .NET, CSS is preferred).
  • Data modeling capabilities. Identified relationships within datasets. Able to work with datasets and identify patterns.
  • 10+ years managing large/complex enterprise global systems implementations.
Responsibilities
  • Understand and document business needs and requirements with various Stakeholders.
  • Drive the development of data policies, data standards and data operational guidelines that direct the development, implementation and use of data assets, data products and metrics.
  • Participate, document and lead business process flow analysis and business process redesign.
  • Assist in the development, testing and implementation of data assets and metrics by proposing and documenting gold and semantic objects.
  • Lead and coordinate the User Acceptance Testing efforts.
  • Own the end-to-end lifecycle of data products, from ideation to launch and iteration.
  • Define Key Metrics to track user adoption and prioritize data assets accordingly.
  • Champion data literacy within the organization and drive adoption rates.
  • Conduct user interviews and various testing of data products.
  • Map out data personas and consumer profiles to the appropriate metrics and data assets.
  • Perform A/B testing related to metrics and data assets to ensure optimum usage.
  • Set OKRs and KPIs.
  • Make objective arguments to influence stakeholders.
  • Track data assets usage to identify opportunities for improvement.
  • Establish Data quality metrics and quality governance processes.
  • Establish and promote a Data literacy program including training design, documentation and managed/lead delivery efforts.
  • Establish a common understanding of what 'data literacy' means within the specific context of the organization and its different roles.
  • Assess current state of data literacy, identifying skill gaps, and benchmarking against industry standards.
  • Create a structured approach to data literacy, outlining different competency levels and learning paths for various roles.
  • Curate and create Learning Resources: Identify/develop training materials, workshops, online courses, and resources that cater to different learning styles and skill levels.
  • Promote Data Literacy. Promote awareness about the importance of data literacy, communicating the benefits.
  • Establish and keep up to date the data services/product strategy and roadmap (e.g. define the vision, principles, and opportunities based on market trends and business needs).
  • Establish product development and lifecycle management including maintenance cycles, versioning, releases, enhancements, and sunsetting outdated data/functionalities.
Desired Qualifications
  • Experience working with advertising agency processes such as Financial, Operations, HR, Media, Financial planning is highly desirable.
  • Detail and quality-oriented individual with the ability to rapidly learn and take advantage of new technical concepts and technologies.

Interpublic Group (IPG) provides a wide range of marketing solutions, including advertising, digital marketing, media buying, public relations, and specialized marketing services. The company uses advanced technologies like artificial intelligence and data analytics to create effective marketing strategies that help clients improve their brand visibility and engage with customers. Unlike many competitors, IPG focuses on data-driven approaches to optimize marketing campaigns and enhance return on investment (ROI). The company's goal is to deliver value to a diverse clientele, which includes multinational corporations and non-profits, while also promoting diversity, inclusion, and sustainable business practices.

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

New York City, New York

Founded

1902

Simplify Jobs

Simplify's Take

What believers are saying

  • AI-driven marketing strategies enhance IPG's service offerings and client engagement.
  • Programmatic advertising offers IPG opportunities to optimize ad spend and improve targeting.
  • First-party data strategies allow IPG to deliver personalized client solutions.

What critics are saying

  • The sale of R/GA may impact IPG's innovative capabilities and creative talent.
  • Omnicom's acquisition could lead to operational disruptions and client attrition.
  • Planned layoffs at IPG may decrease morale and affect service delivery.

What makes Interpublic Group unique

  • IPG leverages AI and data analytics to optimize marketing campaigns.
  • The company offers a diverse range of marketing services, including digital and public relations.
  • IPG is committed to ESG policies, attracting clients focused on sustainability.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Unlimited Paid Time Off

Employee Assistance Program

Legal Services

Tuition Reimbursement

Employee Stock Purchase Plan

Company News

Stock Titan
Mar 3rd, 2025
Interpublic Group Announces Sale of R/GA to Truelink Capital

Interpublic Group (NYSE: IPG) has announced the sale of R/GA, its creative innovation company, to Truelink Capital, a private equity firm specializing in tech-enabled services investments.

Stock Titan
Feb 26th, 2025
Interpublic Group to Present at the 2025 Morgan Stanley Technology, Media & Telecom Conference

Interpublic Group (NYSE: IPG) has announced its participation in the upcoming 2025 Morgan Stanley Technology, Media & Telecom Conference.

Slater Sentinel
Feb 26th, 2025
Howard Capital Management Inc. Invests $273,000 in The Interpublic Group of Companies, Inc. (NYSE:IPG)

Howard Capital Management Inc. invests $273,000 in The Interpublic Group of Companies, Inc. (NYSE:IPG).

GlobeNewswire
Feb 14th, 2025
Ipg Launches American Brand Plastic Sheeting For Superior

SARASOTA, Fla., Feb. 14, 2025 (GLOBE NEWSWIRE) -- IPG, a global provider of packaging and protective solutions, announced the launch of its new American® brand Plastic Sheeting, available in both Ultra and Performance films. This high-performance, tear-resistant, and easily workable plastic sheeting film is designed to provide superior surface protection in a variety of applications. The transparent, high-density film clings to substrates, helping maintain a clean work environment and protecting surfaces from overspray and other potential contaminants during repairs and renovations.“We are excited to introduce this high-performance plastic sheeting to our customers, helping to fully encompass our offerings in the Automotive aftermarket,” said Rachel Johnson, Associate Product Manager, Industrial at IPG. “This product offers exceptional value and performance, providing a cost-effective solution for protecting valuable surfaces.”The American brand Plastic Sheeting offers several key features and benefits, including:Tear-resistant construction for reliable protectionStatic cling for easy application and secure holdHelps maintain a clean work environmentTransparent plastic for clear visibilityEasy-to-dispense box for convenient useCost-effective solution for surface protectionThis versatile product is ideal for a wide range of users, including automotive collision centers, general industrial paint contractors, DIY home renovators, and professionals in the transportation and marine industries. It is perfect for protecting vehicles from overspray, shielding surfaces during building and construction projects, and providing general surface protection in various settings.The American brand Plastic Sheeting is available in multiple sizes

Everest Group
Jan 16th, 2025
Omnicom's $13B Acquisition of IPG: Challenges Ahead

Omnicom's $13 billion acquisition of Interpublic Group (IPG) aims to strengthen its position in the AI-driven marketing landscape. The merger seeks to integrate AI and data capabilities, expand global reach, and enhance cross-agency synergies. However, challenges include complex integration, IPG's financial struggles, and potential regulatory scrutiny. Success hinges on seamless integration and innovation, with the risk of operational inefficiencies and client attrition.