Full-Time

Senior Product Marketing Manager

Public Sector

Posted on 8/28/2024

OwnBackup

OwnBackup

1,001-5,000 employees

Data backup and recovery solutions provider

Enterprise Software
Cybersecurity

Senior

Remote in USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Requirements
  • 5 - 8 years of product or solutions/industry marketing experience in B2B software.
  • Some experience in customer-facing roles is a bonus (sales, consulting, business development), as is experience with both product and industry/solutions marketing.
  • 2+ years of experience in marketing or professional services roles in the public sector market. Familiarity with government procurement processes, regulations, and compliance requirements. Experience in creating compelling positioning and messaging tailored to the public sector.
  • Ability to “connect the dots” between customers’ priorities and technology capabilities. Equally comfortable conversing about both.
  • Skilled storyteller with the ability to develop a point of view that is strong and grounded, and a capacity to refine that point of view based on new information.
  • Excellent written and verbal communication skills.
  • Ability to operate successfully with a high degree of autonomy.
  • Skilled at balancing the needs of multiple cross-functional stakeholders, while prioritizing what is most important to overall business objectives.
Responsibilities
  • Develop positioning and messaging that articulates the value of the full portfolio of Own products, tailored to the public sector.
  • Identify urgent priorities for decision-making personas within agencies, and tailor messaging to position Own as a solution to those timely challenges.
  • Work closely with go-to-market teams to understand how well messaging is resonating, and iterate and refine to maximize its impact.
  • Create engaging sales tools. Establish ongoing two-way dialogue with sales teams on agency priorities, and enable them to effectively deliver compelling messaging in prospect engagements.
  • Work with campaign managers to help build effective campaigns, and enable them with compelling content.
  • Build focused industry go-to-market plays that deepen our reach with targeted personas and use cases.

OwnBackup provides data backup and recovery solutions for businesses, particularly those using SaaS applications like Salesforce. Their services include automated backups, notifications for data loss or corruption, and user-friendly recovery tools, which help businesses secure their data and manage risks. Additionally, OwnBackup offers tools for seeding quality data into development environments, aiding in performance improvement and compliance by archiving outdated data. The company operates on a subscription-based model, generating revenue through recurring fees for their services. The goal of OwnBackup is to enhance the value of data for businesses by ensuring its protection, accessibility, and management.

Company Stage

Series E

Total Funding

$493.5M

Headquarters

Englewood Cliffs, New Jersey

Founded

2015

Growth & Insights
Headcount

6 month growth

1%

1 year growth

-2%

2 year growth

1%
Simplify Jobs

Simplify's Take

What believers are saying

  • Rising cyber threats increase demand for robust data backup solutions.
  • Cloud migration trends expand OwnBackup's market reach and customer base.
  • Regulatory requirements for data protection boost demand for compliance-focused solutions.

What critics are saying

  • Emerging SaaS data protection startups increase market competition.
  • Economic downturns may reduce IT budgets, affecting subscription renewals.
  • Rapid evolution of data privacy regulations could increase operational costs.

What makes OwnBackup unique

  • OwnBackup specializes in SaaS data protection, focusing on Salesforce applications.
  • The company offers automated backups and proactive data loss notifications.
  • OwnBackup provides data seeding for development, training, and testing environments.

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Benefits

Medical, dental & vision coverage

Stock option grants

401(k) savings plan with an employer match of up to 4%

Unlimited PTO policy

New Jersey HQ - Free shuttle service to and from New York City, catered lunches and an in-office fitness center.

INACTIVE