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StackAdapt named a Strong Performer in Omnichannel Advertising Platforms, Q1 2026 analyst evaluation. Recognition acknowledges that "StackAdapt is favored for its low total cost of ownership and transparent pricing" TORONTO-(BUSINESS WIRE)-StackAdapt (www.stackadapt.com), the leading AI advertising and orchestration platform, today announced it has been named a Strong Performer in The Forrester Wave(TM): Omnichannel Advertising Platforms, Q1 2026. The report evaluated top omnichannel advertising platforms across a comprehensive set of criteria across two categories - current offering and strategy - along with customer feedback. StackAdapt received the highest possible scores in three criteria, including self-serve capabilities, onboarding, training, and ongoing support, and pricing flexibility and transparency. The company also received above-average customer feedback, with the report stating that, "Customers appreciate the StackAdapt platform's usability and cost-effectiveness, as well as StackAdapt's customer service." StackAdapt participated in the first edition of The Forrester Wave(TM) evaluation on omnichannel advertising platforms and was recognized as a Strong Performer, marking a significant milestone in the company's continued growth in the omnichannel advertising market. "Being recognized as a Strong Performer in The Forrester Wave for omnichannel advertising platforms is an exciting milestone for StackAdapt," said Yang Han, Co-founder and CTO at StackAdapt. "From the beginning, the goal has been to build a platform that makes sophisticated advertising accessible, intuitive, and performance-driven for marketers. To us, this recognition, along with the feedback from our customers, reflects the work the team has put into delivering both powerful AI capabilities and a seamless, supportive user experience." StackAdapt's platform enables brands and agencies to plan, activate, and optimize campaigns across multiple channels including connected TV, native, display, video, audio, in-game, and digital out-of-home. Built as a unified platform, StackAdapt enables marketers to manage and optimize campaigns across channels without the fragmented workflows often associated with legacy systems. The platform leverages AI and automation to help marketers drive measurable outcomes while simplifying campaign management across channels. The report states that, "Advertisers don't want to be systems integrators. They want comprehensive ad platforms offering robust capabilities across channels, disciplines, and types of AI (predictive, generative, and agentic)." StackAdapt's vision reflects this evolution, bridging martech and adtech to help marketers better understand audiences, streamline workflows, and improve performance across the full customer journey. Over the past year, StackAdapt has continued to expand its platform capabilities while maintaining a strong focus on usability and customer success. The company has introduced new tools designed to help marketers consolidate media buying workflows, improve performance, streamline omnichannel execution, and access premium global inventory across emerging and established channels. This recognition from Forrester positions StackAdapt's among top omnichannel advertising platforms in the market. StackAdapt's role in this new generation of advertising technology is to enable marketers to achieve enterprise-scale performance with greater efficiency, transparency, and support. About StackAdapt StackAdapt is the leading AI advertising and orchestration platform marketers rely on to drive brand growth and revenue. Built entirely in-house with an easy-to-use interface, StackAdapt unifies programmatic and owned channels - including CTV, DOOH, display, native, audio, email, and more - into one seamless experience. The platform makes it easy to find the right audience, personalize creative, run campaigns, optimize, and measure results in one place. Trusted by the most forward-thinking brands and agencies, StackAdapt combines speed of innovation, deep vertical expertise, and partnership that powers real business growth. For further information, visit www.stackadapt.com. Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester's objectivity here. More News From StackAdapt LONDON-( BUSINESS WIRE )-StackAdapt, the leading AI advertising and orchestration platform, has announced a strategic partnership with global data and technology company, Experian. This partnership empowers UK marketers to maximise the value of their first-party data, leveraging Experian's advanced ID Resolution and audiences, including industry-leading Mosaic segments, across StackAdapt, one of the fast-growing AI advertising platforms worldwide. Through this collaboration, advertisers can unl... TORONTO-( BUSINESS WIRE )-StackAdapt, the leading AI advertising and orchestration platform, today announced that it has achieved certification under the EU-U.S. Data Privacy Framework (DPF), a European Commission-approved mechanism that enables the lawful transfer of personal data from the European Union to participating U.S. organizations while meeting GDPR requirements. The EU-U.S. Data Privacy Framework, adopted in July 2023, provides an adequacy decision from the European Commission, allow... TORONTO-( BUSINESS WIRE )-StackAdapt, the leading AI advertising and orchestration platform, today released its annual State of Programmatic Advertising 2026 report, revealing that marketers who unify channels, consolidate their tech stacks, and adopt AI pragmatically are significantly outperforming peers across performance, efficiency, and growth. Based on insights from 484 senior marketers across the US, Canada, and the UK, combined with platform data from more than 6,000 global advertisers,... StackAdapt. Release Versions

Omni-channel programmatic marketing strategy for automotive. Today's car buyers don't stay in one lane. Their research spans search engines, social media, streaming TV, dealership websites, and third-party review sites - often jumping across multiple devices in a single evening. If your advertising treats each of those channels as a separate, siloed effort, you're no longer competing effectively. Consumers move fluidly across devices and media, and advertising strategies have to do the same. In 2026, automotive advertisers who consolidate their media buying into a unified omni-channel programmatic strategy are reaching more of the right buyers, generating stronger performance, and gaining measurable advantages across the full purchase funnel. Here's why an integrated approach is the only way forward for modern dealerships. 1. The modern Car Buyer is everywhere - literally. The automotive purchase journey has become one of the most complex in digital marketing. According to recent industry research, the average car buyer engages with 24 total touchpoints during their purchase journey, and 19 of those are digital. They spend over 14 hours researching online before making a decision, visiting an average of four separate car search sites along the way. Cox Automotive's 2026 Car Buyer Journey Study found that 71% of vehicle buyers went into the process with an open mind about what they'd purchase, and 66% considered both new and used vehicles. That means the research window is long, fluid, and spread across every screen in the house. No single channel captures your entire audience. A shopper might start on Google, watch a CTV ad that night, scroll past your social ad the next morning, and land on your VDP page from a retargeting display ad that afternoon. An omni-channel programmatic approach ensures your dealership meets that buyer at every step of their journey. Not just one or two. 2. Multi-Channel programmatic delivers measurable performance gains. Running campaigns across multiple channels through a single programmatic platform isn't just convenient - the performance data backs it up. According to research conducted by StackAdapt in partnership with Advertiser Perceptions, advertisers who implemented a multi-channel strategy reported clear, measurable benefits: * Over half cited extended reach as a top benefit of multi-channel campaigns. * 50% reported improved return on investment. * 60% said their multi-channel campaigns meet or exceed KPIs most or all of the time. These gains come from the compounding effect of cross-channel exposure. A consumer who sees your CTV spot, encounters a display ad during their morning research, and gets retargeted on social that afternoon is far more likely to recall your dealership than someone who only saw one of those impressions. Each touchpoint reinforces the last. For automotive specifically, where purchase cycles run weeks and research is intensive, that sustained, cross-channel presence is what separates the dealerships shoppers remember from the ones they scroll past. 3. Full-Funnel orchestration requires multiple touchpoints. Vehicle purchases are high-consideration decisions. Different channels play distinct roles at different stages of the buyer journey, and an omni-channel strategy lets you orchestrate them intentionally rather than hoping isolated campaigns accidentally overlap. * Top of funnel (awareness): Connected TV and streaming video build broad awareness among in-market households. CTV delivers the scale and attention of traditional television with the targeting precision of digital - reaching specific demographics, geographies, and behavioral segments rather than a generic broadcast audience. * Mid-funnel (consideration): Display advertising, programmatic audio, and social placements sustain brand recall through repeated cross-screen exposure. The buyer who saw your CTV spot last night encounters your display ad this morning. That sequential reinforcement keeps your dealership top of mind during the longest stretch of the research process. * Bottom of funnel (conversion): Search engine marketing and retargeting close the sale. Buyers who've been primed by upper and mid-funnel messaging are more likely to click your search ad, visit your VDP pages, and submit a lead. Without the preceding touchpoints, bottom-funnel campaigns work harder for less return. When these layers are coordinated through one platform, every dollar spent at one stage compounds the performance of the next. When they run in silos, you're paying more to accomplish less. 4. Consolidated data and attribution are now essential. One of the biggest operational pain points in multi-channel advertising is understanding what's actually driving results. When campaigns live on separate platforms with separate dashboards, you lose visibility into how channels influence each other, and that creates real problems. Disconnected channels lead to attribution gaps, reporting inconsistencies, and wasted spend on impressions that look productive in isolation but don't contribute to the overall outcome. For dealerships managing complex local and regional campaigns across multiple media types, this fragmentation makes it nearly impossible to optimize budget with any confidence. Executing your strategy through a single programmatic platform solves this directly. Consolidated reporting means all channels - CTV, display, video, audio, digital out-of-home - are measured using the same methodology and technology. That gives you consistent, comparable data, cleaner attribution, and the ability to shift budget toward the tactics generating actual business results rather than the ones producing the prettiest platform-specific report. 5. Dealers who are shifting budgets now are gaining the advantage. U.S. programmatic digital display spending surpassed $180 billion in 2025 and is projected to exceed $200 billion in 2026, accounting for the vast majority of all digital display ad spend. This isn't a niche tactic anymore - it's the infrastructure of modern advertising. Within that landscape, the move toward omni-channel execution is accelerating. Research shows that 40 percent of advertisers plan to increase their programmatic spend in the next 12 months, driven by better ROI, improved targeting capabilities, and measurable performance benefits. Agencies and top-performing dealerships are increasingly managing campaigns across channels through demand-side platforms that enable cross-device targeting and unified optimization. The competitive math is simple. Dealerships running coordinated omni-channel strategies maintain visibility across the entire buyer journey, capture streaming audiences competitors miss, and drive measurable lift in branded search, site traffic, and lead volume. Dealerships still running isolated campaigns on individual platforms are paying more to reach less of their market. Ready to unify your automotive advertising? If your campaigns are running in silos across disconnected platforms, you may be losing reach, wasting budget, and missing the full picture of what's driving results. Get a custom omni-channel programmatic strategy built around your market, inventory, and buyer journey with Click Here Digital.