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Full-Time

Senior Copywriter

Confirmed live in the last 24 hours

Acrisure

Acrisure

1,001-5,000 employees

Insurance broker specializing in risk management

Consulting
Fintech
Social Impact
Financial Services
Real Estate

Senior, Expert

Boston, MA, USA

Category
Content & Writing
Copywriting
Required Skills
Communications
SEO
Marketing
Requirements
  • Bachelor's degree in Marketing, Communications, English, or related field; advanced degree is a plus.
  • Minimum of 8 years of experience in copywriting roles, with a focus on digital marketing and brand storytelling, in a fast-paced and high-growth agency or D2C environment.
  • Proven track record of crafting compelling copy for website landing pages, email campaigns, paid ads, and other marketing materials.
  • Strategic mindset with the ability to think creatively and translate ideas into impactful messaging.
  • Excellent written and verbal communication skills, with meticulous attention to detail and grammar.
  • Strong project management skills, with the ability to prioritize tasks, meet deadlines, and collaborate effectively with cross-functional teams.
  • Experience working with freelancers, external agencies, and other partners to execute creative projects.
  • Proficiency in content management systems, email marketing platforms, and other relevant tools/software.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
  • Have an entrepreneurial spirit and are excited by the challenges that come along with building a disruptive business.
Responsibilities
  • Develop and execute creative copywriting strategies that align with our brand objectives and resonate with our target audiences.
  • Write clear, concise, and engaging copy for website landing pages, email campaigns, paid ads, social media content, and other marketing materials.
  • Collaborate closely with the Marketing team to ensure consistency in messaging and branding across all channels.
  • Partner with freelancers and external agencies to augment copywriting capabilities and deliver high-quality content on schedule and within budget.
  • Conduct thorough research to understand target audience demographics, preferences, and behavior, and integrate insights into copywriting efforts.
  • Optimize copy for SEO and ensure alignment with best practices to enhance organic search visibility and drive traffic.
  • Stay abreast of industry trends, competitor strategies, and emerging technologies to inform and inspire creative copywriting approaches.

Acrisure is an insurance broker that provides insurance and risk management services to a variety of clients, including business owners and private equity firms. The company operates through a network of independent insurance agencies, known as Agency Partners, which allows it to offer personalized solutions while leveraging global resources. This partnership model enables Acrisure to grow rapidly and serve clients across different sectors such as agriculture, arts, entertainment, and waste management. By forming strong relationships with local agencies, Acrisure ensures that clients receive high-quality service tailored to their needs. The company generates revenue by earning commissions and fees from insurance policies sold through its partners, creating a mutually beneficial relationship that supports both Acrisure and its Agency Partners.

Company Stage

N/A

Total Funding

$7.1B

Headquarters

Grand Rapids, Michigan

Founded

2005

Growth & Insights
Headcount

6 month growth

25%

1 year growth

56%

2 year growth

113%
Simplify Jobs

Simplify's Take

What believers are saying

  • Acrisure's continuous growth and expansion create numerous career advancement opportunities for employees.
  • The company's innovative approach and diverse client base provide a dynamic and stimulating work environment.
  • Recognition for community impact, such as the John V. Heher Humanitarian Award, highlights Acrisure's commitment to corporate social responsibility.

What critics are saying

  • The rapid pace of acquisitions and expansion may lead to integration challenges and operational inefficiencies.
  • High competition in the insurance and risk management market could pressure Acrisure to continuously innovate and differentiate itself.

What makes Acrisure unique

  • Acrisure's unique model of partnering with independent local agencies allows it to combine local expertise with global resources, setting it apart from traditional insurance brokers.
  • The company's rapid expansion through strategic acquisitions, such as FinCred and GBS, enhances its market presence and service offerings.
  • Acrisure's focus on innovation, including expanding into cyber services, positions it as a forward-thinking player in the insurance and risk management sector.