Account Director

Account Director (Ford) - 14 month contract

About the Role

We’re looking for an Account Director with a strong background and leadership in digital marketing spaces, in particular enterprise websites.

Our ideal candidate has extensive experience leading cross-functional web teams focused primarily on content elements of an enterprise CMS platform. You also work with data and analytics teams to distill information and insights into strategic recommendations and impactful creative briefs. You’re a collaborator, working with various internal teams and disciplines to understand where site fit into a communication plan and how to execute initiatives from start to finish. You also have a strong background in working alongside clients, both in understanding business objectives and translating them into sound marketing strategies and communications plans. To be successful in this position, you should be able to identify new opportunities and proactively address concerns. You should also be adaptable and a catalyst for positive growth and change. If you’re passionate about websites and digital strategy, organized, and are a great team player, let’s have a conversation.

You Will

• Work with a cross-functional team including creative, project management, content strategy, data and analytics as well as AEM author and QA roles

• Be responsible for delivering well crafted, strategic project proposals and briefs based on site strengths and best practices as well as the consumer experience with client’s business objectives in mind
• Be the point person for agency and clients ensuring clear understanding of their direction/objectives and the ability to provide and action effective solutions on site when applicable
• Lead client facing meetings, including but not limited to team status, prioritization discussions, project recommendations, and cross tier initiatives (involving more than your direct client)

• Participate in larger client engagement discipline discussions, providing updates or asking questions related to work that may impact site
• Educate internal and client stakeholders on the role of enterprise site within the broader communications ecosystem

• Develop and manage a site roadmap for the year, reporting on what was delivered, delayed, or replaced based on evolving business priorities
• Contribute proof points against bi-annual agency evaluations and Quarterly Business Review documentation
• Provide a business perspective when reviewing client facing reports and presentations from the analytics team

• Look for opportunities to improve the process to deliver a better, more efficient consumer experience or efficient internal work stream
• Stay abreast of evolving automotive advertising, consumer website trends, and competitive activity to inform and shape strategic direction.
• Work with the site Project Managers on production budgets for assets, legal, and translation tasks, ensuring client is aware and approves of how funds are being used

• Perform other duties and projects as assigned

You Bring:

• 3-5 years of experience leading multi-disciplinary teams delivering consumer-facing website content in an agency environment
• Knowledge of website best practices and how the platform best fits within an overall communications plan
• An ability to manage multiple end-to-end projects of varying sizes with various stakeholders
• Proactively identify initiative gaps, risks, and opportunities across cross-functional and cross-agency workstreams
• Working knowledge of web accessibility requirements (AODA, WCAG), SEO best practices and data analytics
• Entrepreneurial spirit (self-starter who is focused on results)
• Proficient experience working in both office and remote working situations, using associated tools (MS Teams, Zoom, etc.)
• A creative, open-minded, solutions-oriented approach to problem solving
• A growing curiosity about industry, consumer and technology trends (including opportunities of AI integration)