Full-Time

CRM Manager

HeliosX

HeliosX

No salary listed

London, UK

Hybrid

Hybrid role; some in-office days in London.

Category
Growth & Marketing (1)
Required Skills
Data Analysis
Requirements
  • 3+ years experience in a direct-to-customer CRM role
  • Delivering automated CRM lifecycle initiatives from initial strategy through to delivery and analysis
  • Using BI tools to drive insights and actions
  • Technical management of ESP
  • Building complex customer journeys & automations - A/B testings, segmentation and personalisation
Responsibilities
  • End to End email journey ownership
  • Manage customer journeys using HeliosX Customer Relationship Management tool (Braze). Channels include email, SMS, push & in-app.
  • Devise, implement and report on key CRM initiatives.
  • Optimise and maintain the transactional suite of communications.
  • Data & insight: Leverage the available data and segmentation to better understand our customers and identify areas of opportunity.
  • Work closely with Product teams to support projects required to power personalisation and upselling.
  • Continually test and learn to further optimise campaigns (ensuring the right tests are prioritised over volume).
  • Take responsibility for the NPS, surveys and reviews strategy.
  • Team support: Keep on top of the latest trends and best practices and support the team’s upskilling.
  • Champion Braze feature adoption - intelligent channels and future feature releases.
  • Data compliance standards and practices.
  • Ensure all email communications follow best practices, including compliance, deliverability, and user engagement.
  • Bridge the gap between data, product, engineering and CRM - to conceptualize how data flows, where it comes from and how to transform it to be useful in comms.
Desired Qualifications
  • Strong HTML skills
  • Liquid experience
  • AI usage in CRM
  • Braze experience

Company Size

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