Core Responsibilities:

• Own the development, execution, and optimization of lifecycle marketing strategies to drive awareness, adoption, and growth of Neeva’s web and mobile search products.
• Assist with the creation and management of product positioning and messaging that differentiates Neeva’s search engine from competitors.
• Support the development and execution of marketing collateral such as email campaigns, newsletters, and blog posts to support the customer journey and drive engagement.
• Assist in the planning and execution of product launches, working closely with cross-functional teams to ensure successful and impactful launches.
• Help identify and segment target audiences, and support the development and execution of campaigns to acquire new customers and retain existing ones.
• Assist in creating and managing product marketing materials, such as website copy, email campaigns, and other media that support our owned and operated channels.
• Conduct market research to understand customer needs and preferences, and assist in using insights to inform product roadmap and messaging, contributing to the development of customer-focused product features.
• Work closely with the product and engineering teams to provide input into feature prioritization and product roadmap planning, ensuring our products meet customer needs and exceed expectations.
• Monitor and report on key performance indicators, such as customer acquisition, retention, and revenue, and help use data to optimize marketing efforts and drive results.

Requirements:

• You have 1-3 years of experience in marketing. If you previously focused on lifecycle marketing and creative content development, that’s a plus.
• You have a demonstrated ability to hustle, take initiative, and get things done, along with a willingness to learn strategic marketing abilities while assisting the team hands-on.
• Strong project management skills, with the ability to work collaboratively across teams.
• You love brainstorming and getting the creative juices flowing, but you also love to make those ideas happen!
• You have experience creating compelling product positioning and messaging that differentiates products from competitors.
• You have strong analytical and data-driven decision-making skills, with experience using data to optimize marketing efforts.
• You have excellent written and verbal communication skills, with some experience working with cross-functional teams, including product, engineering, design, and partnerships.
• You have familiarity with graphic design and media content creation tools like Figma, Adobe Premier, Canva, and Descript to create engaging marketing materials.
• It’s also a plus if you have experience in a B2C environment, with exposure to SEO, SEM, content marketing, community marketing, social media, or influencer marketing.