Director of B2B Marketing

Updated on 12/1/2023

11-50 employees

AI-powered cultural taste prediction and mapping

Company Overview

Qloo is a leader in the field of cultural AI, utilizing advanced machine learning and AI algorithms to predict and map cultural tastes across a wide range of domains. The company's competitive edge lies in its ability to provide highly personalized recommendations based on demographics, preferences, and geolocation, making it a valuable tool for a variety of industries. With a culture that values technical innovation and industry leadership, Qloo offers a dynamic and intellectually stimulating work environment.

Data & Analytics

AI & Machine Learning

Financial Services

Consumer Goods

Company Stage

Series B

Total Funding

$39.9M

Founded

2012

Headquarters

New York, New York

Growth & Insights

Headcount

6 month growth

↑ 47%

1 year growth

↑ 56%

2 year growth

↑ 78%

Locations

New York, NY, USA

Experience Level

Entry

Junior

Mid

Senior

Expert

Desired Skills

Marketing

Sales

Salesforce

Communications

SEO

CategoriesNew

Growth & Marketing

Social Media

Requirements

5-10 years of professional experience in B2B Marketing, preferably within a tech company.
Bachelor’s degree in marketing, business, or a related field. MBA is a plus.
Proven expertise in crafting and executing successful B2B marketing strategies.
Exceptional communication and leadership skills.
Strong analytical mindset, with a penchant for measuring and optimizing campaign performance.
Ability to lead cross-functional teams and manage multiple projects simultaneously.
Passionate about Qloo's mission and the transformative potential of Cultural AI in the business landscape.

Responsibilities

Develop and execute a comprehensive B2B marketing strategy, driving brand awareness and positioning Qloo as an industry leader.
Collaborate closely with sales, product, and executive teams to ensure alignment in strategy and execution.
Use data-driven insights to tailor marketing campaigns, ensuring effective reach and engagement with the target audience.
Lead content creation efforts – from thought leadership pieces to white papers, webinars, and case studies.
Oversee digital marketing channels, including SEO, SEM, email campaigns, and social media.
Manage marketing budgets efficiently, ensuring optimal ROI on campaigns.
Understand the offerings of Qloo deeply, translating its capabilities into compelling marketing narratives.
Utilize marketing automation tools and CRM (Salesforce) for campaign tracking, lead scoring, and nurturing.
Foster relationships with industry analysts, influencers, and partners to amplify our brand presence.

Desired Qualifications

MBA
Experience working with marketing automation tools and CRM systems
Experience in the tech sector
Experience in cultural AI or related fields

About Us:

At Qloo, we are dedicated to harnessing the power of data and machine learning to drive innovation and solve complex problems. Our team is passionate about creating data-driven solutions that make a lasting impact. As we continue to grow and disrupt the market, we are looking for an experienced Director of B2B Marketing to join our dynamic team.

Job Description:

We are seeking a seasoned and strategic Director of B2B Marketing to lead our marketing initiatives targeted at businesses. This individual will spearhead our B2B marketing efforts, crafting a compelling narrative for our services and establishing Qloo as the go-to cultural AI solution in the industry. The ideal candidate should have 5-10 years of experience in B2B Marketing roles, especially within the tech sector.

Responsibilities:

+ Develop and execute a comprehensive B2B marketing strategy, driving brand awareness and positioning Qloo as an industry leader.

+ Collaborate closely with sales, product, and executive teams to ensure alignment in strategy and execution.

+ Use data-driven insights to tailor marketing campaigns, ensuring effective reach and engagement with the target audience.

+ Lead content creation efforts – from thought leadership pieces to white papers, webinars, and case studies.

+ Oversee digital marketing channels, including SEO, SEM, email campaigns, and social media.

+ Manage marketing budgets efficiently, ensuring optimal ROI on campaigns.

+ Understand the offerings of Qloo deeply, translating its capabilities into compelling marketing narratives.

+ Utilize marketing automation tools and CRM (Salesforce) for campaign tracking, lead scoring, and nurturing.

+ Foster relationships with industry analysts, influencers, and partners to amplify our brand presence.

Qualifications:

+ 5-10 years of professional experience in B2B Marketing, preferably within a tech company.

+ Bachelor’s degree in marketing, business, or a related field. MBA is a plus.

+ Proven expertise in crafting and executing successful B2B marketing strategies.

+ Exceptional communication and leadership skills.

+ Strong analytical mindset, with a penchant for measuring and optimizing campaign performance.

+ Ability to lead cross-functional teams and manage multiple projects simultaneously.

+ Passionate about Qloo’s mission and the transformative potential of Cultural AI in the business landscape.

We Offer:

+ Competitive salary and benefits package, including health insurance, retirement plan, and paid time off.

+ Opportunities for professional development and growth.

+ A collaborative and supportive work environment: Experience a culture that fosters teamwork, open communication, and mutual respect, where your ideas are valued and your contributions recognized.

+ Work-life balance: We prioritize a healthy work-life balance, offering flexible work arrangements, remote and hybrid work options, and encouraging employees to maintain a well-rounded lifestyle.