Audience Insights Executive

Location: Metro Headquarters – London
Position: permanent

The Metro brings news, sport, entertainment, food/drink and gaming content to a fast-growing global audience and we’re looking for an Audience Insights Executive to provide data-driven insights and recommendations to our audience team, journalists, and editors.

This includes monitoring, analysing and reporting organic traffic data and identifying opportunities to grow the audience. The ideal candidate will have experience working in fast-paced newsrooms adapting digital strategies and good understanding of web analytics, data visualisation, and the media industry.

Responsibilities will include: 

• Monitoring, analysing and reporting organic traffic on a daily and weekly basis
• Providing insight and making recommendations to the newsroom on how to grow the audience across referrers such as SEO, social and third-party aggregators
• Working with the product team to provide insight on new and existing site features that improve the user experience
• Proactively analysing traffic data and making data-led recommendations
• Working with the central analytics team to share best practices and collaborate on projects

The above list is not exhaustive and constantly evolving, based on the needs of the business.

Out of hours availability and a high level of adaptability are essential.

What we are looking for from you:

• Experience working in newsrooms as part (or closely working with) audience teams (SEO, Social, audience engagement)
• Experience of web, SEO and social analytics tools e.g. Google Analytics, Google Search Console and CrowdTangle
• Experience using analytic tools such as Google Analytics, Adobe, Parsely, Chartbeat or similar
• Ability to work in a fast-paced news environment
• Strong communication and presentation skills, both written and oral
• Ability to translate data effectively for those who are not familiar with it
• Confidence in delivering and presenting actionable insights and analysis to stakeholders
• Logical approach and problem-solving skills
• Experience with data visualization tools, such as Power BI and Looker Studio is a plus
• Advanced Excel skills and experience of working with large data sets is a plus

The Metro team prides itself on its positive and inclusive culture, which is something you will need to play an active part in cultivating and maintaining.

Please apply by sending an up-to-date CV, a note about yourself and why you’d be perfect for the role. Any applications received without a CV will not be considered.

Package Description

Our benefits package increases the longer you’ve been with us. Here’s what to expect:

• 25 days’ holiday (increasing by 1 per year up to a total of 30)
• Upon joining you will be automatically enrolled onto the Pension Plan at the minimum level of 5% employee contribution, 3% Company contribution.
• Life cover under the Pension Plan 4x your basic salary
• DMGT Discounts (for discounts on online shopping, vouchers and reloadable cards)
• Subsidised canteen
• Onsite gym 
• Onsite nurse and GP clinics 
• Our Employee Assistance Programme
• Discounted dining cards

Plus many other benefits….

About dmg::media

dmg media’s brands deliver highly engaging, trusted content to millions of loyal customers around the globe, 24-hours a day, seven days a week. The Mail brand reaches one in two Brits every month and is officially the best-read, most recognised, most engaged newsbrand in the country.*

Together, Daily Mail, The Mail on Sunday, MailOnline, Mail+, Metro, Metro.co.uk, i and inews.co.uk reach more than 10.1m people daily in the UK.*

Globally, dmg media’s brands reach 190M unique browsers every month across its domains and apps.**

 Our newsbrands maintain an unwavering commitment to uncovering the stories that matter most to our readers, ensuring that we remain experts at delivering relevant and insightful content.

 In October, the Mail became the largest news publisher on TikTok with over 7- million followers. 

*PAMCo H2 2023 **GA 2023 September

Our Commitment

We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.

We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.