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Grover appoints digital finance pioneer Rob Straathof as CEO to lead its next growth chapter. News provided by. * Top executive pick brings extensive digital finance and technology expertise to leading consumer electronics subscription provider. * New strategy marked by sustainable growth based on an enhanced customer offering and operational excellence. BERLIN, Oct. 20, 2025 /PRNewswire/ - Grover, the leading European provider of consumer electronics subscriptions, has appointed Rob Straathof as its new Chief Executive Officer. The move follows the company's successful refinancing and marks a significant step in its strategic evolution towards new growth and even deeper customer engagement. "I'm thrilled to join Grover and to be able to realize our vision of making exceptional technology more accessible for both consumers and small businesses. The tech subscription market is forecast to grow dynamically with Grover sitting at the intersection of convenience and sustainability - two global trends becoming ever more important.", commented Straathof. "Our focus will be on delivering a best-in-class customer experience and keeping Grover on a sustainable growth path, driven by flexible and accessible customer value propositions through our direct channels and partnerships." Jens Uwe Intat, Chairman of Grover's strategic advisory board said: "We are delighted to have appointed Rob. Grover will benefit hugely from his digital finance, leadership and global scaling expertise. He is a proven leader who brings over two decades of experience across startups and established B2B and B2C companies to Grover." Straathof served for a decade as CEO of Liberis, a global embedded digital finance platform for small businesses, where he continues to advise the executive board. At Liberis he turned a fintech startup into a well-established and profitable scale-up business with operations in 15 countries, serving over 1.5 million small business owners with much needed finance. Earlier in his career, Straathof held roles in Investment Banking and Corporate Development at JP Morgan and Wonga. A joint Dutch and English national and trained economist, he holds an M.Sc. in Entrepreneurship and Economics. Founded in 2015, Grover enables consumers and businesses across Europe to subscribe to electronic devices - from individual smartphones, laptops and wearables - offering access to over 1,000 unique devices on flexible and financially convenient terms. A pioneer of the circular economy, Grover refurbishes and recirculates devices to help eliminate e-waste. www.grover.com

Berlin-based Grover, a consumer-tech subscription platform, announced on Wednesday that it has completed a bridge financing round, raising a total of €50M.This financing round includes the Cool Japan Fund (CJF), a public-private fund from Japan, as well as the existing investors, including Energy Impact Partners, Korelya, Augmentum, and Circularity Capital.Out of the total, Cool Japan Fund invested around €10M to contribute to the development of overseas demand for Japanese products in Europe.The latest capital injection will help the German company accelerate the transformation toward a circular economy and ensure positive, sustainable company growth, reports EU-Startups.As a result, the company is continually working to expand its offerings in both the B2C and B2B sectors.Grover: What you need to knowFounded in 2015 by Michael Cassau, Grover is a technology rental platform that enables people to subscribe to tech products monthly instead of buying them.- A message from our partner -With a subscription, subscribers can access over 8,000 tech products, including smartphones, laptops, Virtual Reality (VR) gear, wearables, and smart home appliances, on a flexible monthly rental basis.Once a product rental period has ended, the company’s service allows its users to return the product free of charge. They can also decide to extend the product rental length or exchange the product for something else.Grover Business even takes care of the tech procurement and management process so that companies can stay focused on growth.Rentals are available in the US, Germany, Austria, the Netherlands, and Spain at GROVER.COM, as well as in Germany through Grover’s online and offline partner network, including Europe’s leading electronics retail group, MediaMarktSaturn.To date, Grover has circulated over 1.2 million devices, employs over 400 people, and stands as one of the fastest-growing scale-ups in Europe.The investorCool Japan Fund is a public-private fund to support and promote the development of demand overseas for excellent Japanese products and services.Cool Japan Fund aims to commercialize “Cool Japan” and increase overseas demand by providing risk capital for businesses across a variety of areas, including media & content, food & services, and fashion & lifestyle